The Basics of Building an Intent-Based Keyword List
We know that creating keyword lists can be an Everest of an endeavour, so we’ve made a quick cheat-sheet to help ease the hurt.
Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Most Recent Articles on Keyword Research
How to Implement a National Tracking Strategy
When every SERP is hyper-localized, how do you execute a national tracking strategy? We've got a trick to help you statistically sample SERPs as if they were people.
Evolving Keyword Research to Match Your Buyer's Journey
By focusing on optimizing pages for every stage of the buyer's journey, you're much more likely to satisfy searchers (and lead them through your funnel). Learn how to evolve your keyword research to the next level in this article.
The Advanced Guide to Keyword Clustering
Keyword clustering can help you optimize a single page for many keywords and improve your ranking potential, but it's often ignored. Learn how to make the most of your content with this advanced guide to keyword clustering.
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How to Get More Keyword Metrics for Your Target Keywords
Leverage the Google Search Console API to get a ton of detailed data about your keywords without having to get too technical about it. Bill Sebald shares a straightforward shortcut using Google Sheets and the Supermetrics add-on.
Ranking the 6 Most Accurate Keyword Difficulty Tools
How well can a keyword research tool predict where you'll rank? See which of the top 6 keyword research tools scored highest in this correlations study conducted by Brafton.
How a Few Pages Can Make or Break Your Website
When even a fraction of your pages rank well for a high-intent query, the impact on your traffic can be astonishing. But to see surprising results, the process for creating content needs to be rigorous and heavily supported by data.
The SEO Quick Fix: Competitor Keywords, Redirect Chains, and Duplicate Content, Oh My!
From finding the keywords your competitors rank for to identifying redirect chains that impede crawlers, we've highlighted 4 common SEO issues that Moz Pro can help solve. Check out four quick videos designed to help level up your skills and get the most out of the tools.
How to Discover Featured Snippet Opportunities for SEO
Winning featured snippets is competitive, but it's one of the best ways to get visibility on page 1 of Google's SERPs. In this Whiteboard Friday, Britney Muller covers the first three steps you can take toward earning the true top spot on results pages and shares useful tools to help.
Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable
Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues and offer a few alternatives for more accurate volume data.
Keyword Research Beats Nate Silver's 2016 Presidential Election Prediction
Can keyword research be a more powerful indicator of people's behavior than traditional methods of prediction, such as exit polling? Inspired by the controversy and confusion around US elections, we decided to test the theory.
Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business - Next Level
No matter what kind of site you work on, local SEO will likely have an impact on how your site shows in the SERPs. Jo explains how any business can take advantage of local SEO know-how to win online.
How to Do a Keyword-Driven Content Audit (with Keyword Explorer)
How do you find the hidden gems in your outdated content? Dr. Pete walks through a step-by-step process to find your highest potential content using keywords it already ranks on. Includes bonus Google Sheet.
How to Use Keyword Explorer to Identify Competitive Keyword Opportunities
Learn how to use Keyword Explorer's new feature allowing you to search for keywords by site in this detailed (and doughnut-laden) walkthrough.