Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
No matter what kind of site you work on, local SEO will likely have an impact on how your site shows in the SERPs. Jo explains how any business can take advantage of local SEO know-how to win online.
How do you find the hidden gems in your outdated content? Dr. Pete walks through a step-by-step process to find your highest potential content using keywords it already ranks on. Includes bonus Google Sheet.
Learn how to use Keyword Explorer's new feature allowing you to search for keywords by site in this detailed (and doughnut-laden) walkthrough.
There's a powerful concept in the world of SEO software: the "keyword universe." Learn how to harness the potential of tens of millions of keywords and their rankings data in this edition of Whiteboard Friday.
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Keyword Explorer can show you which keywords you and your competitors already rank for. Get the freshest, most accurate keyword rankings data here.
Keyword research doesn’t have to be a marathon bender. A brisk 30-minute walk can provide incredible insights — insights that connect you with a wider audience on a deeper level.
In this edition of our educational Next Level series, you'll learn an easy workflow for researching and targeting multiple keywords on one page. Read on and level up!
Keywords or audience targeting? Kirk Williams sets out to argue that far from being dead, keywords are still the most useful tool in the paid search marketer's toolbox.
This isn't your dad's keyword tool. Learn about novel ways to take advantage of powerful keyword tools like Moz Keyword Explorer to do far more than find related keywords.
![[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months](https://moz.rankious.com/_moz/images/blog/banners/advanced-seo-74da3a3_2021-03-30-232900.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617146940&s=c7bc2acf1dce3beebec7edbed6ca206f)
If you've been struggling to take the number-one spot in the SERPs for a competitive keyword, take a cue from this case study. Dmitry Dragilev shares his team's 8-step methodology for ranking first in a popular niche.
In our final week of the Daily SEO Fix video series, we cover some quick wins for on-page optimization, keyword research, and accurate NAP listings for your local endeavors using tools from the Moz suite.
Conversational interfaces are becoming more and more popular, but it's hard to know where to start when it comes to voice search. A $50 PPC budget is enough to jumpstart your voice search keyword list and strategy — learn how in this step-by-step guide.
You have SEO quandaries, we have tools to solve them. Check out four quick videos (starring real, live Mozzers!) designed to help you level up your skills and get the most out of both our free and paid tools.
Reaching the perfect audience is priceless, but hyperlocal keyword research is frustrating. In this Whiteboard Friday, Rand shares how to find powerful, laser-focused keywords to bring you *exactly* the customers you're looking for.