6 Mistakes to Avoid When Setting up and Using Google Analytics
Are you getting the most out of your Google Analytics data? If not, isn't it time you changed that?
SEO Analytics
In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
Most Recent Articles on SEO Analytics
Recovering Your Organic Search Traffic from a Web Migration Gone Wrong
You'd never change a URL without ensuring your 301s, links, sitemaps, and canonicals are in order... but a new client might have in the past. Here's what you can do to untangle any migration messes you've inherited and regain lost organic traffic.
Here’s How to Spring Clean Your Google Analytics Channel Groupings
Google Analytics (GA) is a wonderful and powerful tool, but all too often it can lead to some poor decision-making based on incorrect Channel Grouping attribution. Of course, you should already have a well-defined and enforced UTM tagging strategy (if not, this excellent article from Annie Cushi...
The Google Analytics Add-On for Sheets: An Intro to an Underutilized Tool
Reporting can be a pain. In today's post, Tian Wang explains about an oft-ignored tool that can help ease some of that pain and make your reporting a breeze: the Google Analytics add-on for Google Sheets.
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Here’s How to Automate Google Analytics Reporting with Google Sheets
When it comes to automating your Google Analytics reporting, Google Sheets is your friend.
How to Use Six Google Analytics Reports to Complete a Website Content Audit
I'm a big believer that no good content marketing strategy should begin without a comprehensive audit of the website’s current performance. The simple reason is that you cannot plan ahead if you do not already have a great understanding of where you currently are. In this article, I will show you how a content audit with six important Google Analytics reports can help you make some sma...
A Better Approach for Filtering Webspam in Google Analytics
When it comes to filtering webspam in Google Analytics, it's not always best to err on the side of caution.
Here’s How to Close More B2B Deals with Content Marketing
Content marketing could be the missing element for your brand in nudging B2B prospects toward a sale.
How to Get the Data You Need from Google’s Search Analytics API
By executing this easy-to-use script, you'll be able to unlock a mountain of useful data.
Here’s How to Break down Reporting Options in Mobile Analytics
Do you know what your reporting options are when it comes to mobile analytics?
Are Your Analytics Telling the Right Story?
Be honest: Are your recommendations based on true analysis, or a template you've become comfortable with? This piece by Bill Sebald will challenge you to think about how you value and use your time in Analytics, and provide useful Analytics examples.
Why You Should Use Adjusted Bounce Rate and How to Set It Up
Put simply, bounce rate doesn't do what a lot of people think it does: It does not tell you whether people are reading and engaging with your content in any meaningful way. This post shows you a way to change that.
Importing Cost, Click, & Impression Data to GA Using GA’s Data Import Feature
What hidden gems in Google Analytics are you ignoring? Learn how to perform an ROI analysis on your various paid campaigns using GA's Data Import functionality.
The Strategy That Helped Sprout Social Double Its Blog Traffic
By being attentive to the user-insight gleaned from their website, Sprout Social turned a few simple tweaks into a bonafide blog-optimization strategy.