Whiteboard Friday

Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing. 

Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.

Search Intent and the Organic Funnel : Tom reveals how understanding search intent within the organic funnel can transform your keyword research strategy and drive better results.

The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.

Top SEO Tips for 2024 : Crystal shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.

Most Recent Articles on Whiteboard Friday

When/How You Can Get By with a Full Flash Site
K

When/How You Can Get By with a Full Flash Site

First full disclosure: I am an SEO who happens to enjoy Flash programming. I am aware of all the headaches and hurdles it can bring and understand that it is not to be used all the time or even for any website. I also do hate unsolicited ads scrolling along the screen or simple high-jacking my hear drums. I am by no means stating that the below is the ultimate answer ...

Whiteboard Friday - "Pardon The Fookin' Interruption" (The Complete Trilogy)
Rand Fishkin

Whiteboard Friday - "Pardon The Fookin' Interruption" (The Complete Trilogy)

This week, one of the UK's most infamous & brilliant search marketers joined us at the mozplex for what is surely one of the most valuable, insightful and lengthy Whiteboard Friday's we've had. In many ways, it's not too dissimilar from an SMX or Pubcon panel featuring the inimitable Mr. Naylor, and as usual, Dave parts with more information than you might expect. Part I: ...

Whiteboard Friday - Welcome to the Jungle
Rand Fishkin

Whiteboard Friday - Welcome to the Jungle

This week, along with the Whiteboard Friday video, I've also included a pair of informative and hopefully, entertaining, charts. The video discusses why some companies in more conservative sectors or with more traditional ideas about marketing and PR shy away from social media and blog engagement, despite the many benefits those arenas can bring. It's a critique we hear not only from clients, b...

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Niche TV:  I am Famous, Are You Next?
Joseph Tamargo

Niche TV: I am Famous, Are You Next?

So - did the thread title get your attention?Cool, because the rest will be even better, I am NOT really "famous" but maybe a tad bit in my own niche, also please note that this is a true story and I am really the one in my videos, I actually thought this worked so well that I wanted to share with the "Moz family"Wh...

Whiteboard Friday - State of the Industry
J

Whiteboard Friday - State of the Industry

Scott's somewhere in eastern Europe right now, so that means I'm fully at the helm of this week's Whiteboard Friday. In a break from the usual fare, this week Rand takes a step back and examines the search industry as a whole. He looks at how its made up, who does what & what questions you should ask yourself to see where you fit in. ...

To Flash or not to Flash?
E

To Flash or not to Flash?

While conventional SEM wisdom says to minimize the amount of flash used on any given site, there are specific industries where the imagery that can be conveyed through flash goes a long way towards getting and keeping a web audience. For example in the ski resort industry, pretty much type in ski <insert resort name here> and your organic listings will bring up a site that has a high p...

How did video search handle the Virginia Tech Tragedy? A comparison.
G

How did video search handle the Virginia Tech Tragedy? A comparison.

Tonight, like so many others in the U.S. and around the world, I am shaken by the horrific events at the Virginia Tech campus. With my little boy sleeping safely in the next room, thank god, my heart goes out to the families that lost their children - barely more than children - in this tragedy.Seeking news online, I came across a reference to a "grainy cell phone video" ...