Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Search Intent and the Organic Funnel : Tom reveals how understanding search intent within the organic funnel can transform your keyword research strategy and drive better results.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2024 : Crystal shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
This week, as Scott heads off on vacation for Thanksgiving, I'm posting our latest Whiteboard Friday on the conecpt of links as votes of importance from the search engines' perspective and how link juice passes. Below the video itself, I've created a few helpful graphics to better illustrate the phenomenon I'm discussing: ...
This week, one of the UK's most infamous & brilliant search marketers joined us at the mozplex for what is surely one of the most valuable, insightful and lengthy Whiteboard Friday's we've had. In many ways, it's not too dissimilar from an SMX or Pubcon panel featuring the inimitable Mr. Naylor, and as usual, Dave parts with more information than you might expect. Part I: ...
This week, along with the Whiteboard Friday video, I've also included a pair of informative and hopefully, entertaining, charts. The video discusses why some companies in more conservative sectors or with more traditional ideas about marketing and PR shy away from social media and blog engagement, despite the many benefits those arenas can bring. It's a critique we hear not only from clients, b...
So - did the thread title get your attention?Cool, because the rest will be even better, I am NOT really "famous" but maybe a tad bit in my own niche, also please note that this is a true story and I am really the one in my videos, I actually thought this worked so well that I wanted to share with the "Moz family"Wh...
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This week, Rand talks about moving websites. Aside from the usual 301'ing of urls, there are a few more steps one should take to make sure that all of their SEO efforts aren't lost when the move is made. MOVIE HERE Notes My Whiteboard Friday on 301'i...
This week on Whiteboard Friday, Rand talks about the "war" that happens in the spam game. He discusses how Google looks at link manipulation, how spammers combat this, and how should webmasters should consider a link to be white hat. ...
Scott's somewhere in eastern Europe right now, so that means I'm fully at the helm of this week's Whiteboard Friday. In a break from the usual fare, this week Rand takes a step back and examines the search industry as a whole. He looks at how its made up, who does what & what questions you should ask yourself to see where you fit in. ...
This week, Rand talks about a topic that has been very prominent in the Q&A lately: geolocation. He talks about what the engines look for when trying to locate where your site is located, and offers some advice on how to optimize your site for your location. ...
Since Scott had to leave early on Thursday for his extended Labor Day vacation to Idaho, he's entrusted his golden video camera with me to produce this week's Whiteboard Friday. This week, Rand sits down with Lucas Ng, who currently lives in and does in house SEO for Fairfax Digital, in Sidney Australia....
While conventional SEM wisdom says to minimize the amount of flash used on any given site, there are specific industries where the imagery that can be conveyed through flash goes a long way towards getting and keeping a web audience. For example in the ski resort industry, pretty much type in ski <insert resort name here> and your organic listings will bring up a site that has a high p...
In the search to find the best ways to promote or drive traffic to your site, Google Image Search is often overlooked. While ranking for terms in Google Image Search is unlikely to ever bring you massive amounts of traffic a la Digg or StumbleUpon, the steps to optimize your images for Google Image Search are extremely simple, and the traf...
Tonight, like so many others in the U.S. and around the world, I am shaken by the horrific events at the Virginia Tech campus. With my little boy sleeping safely in the next room, thank god, my heart goes out to the families that lost their children - barely more than children - in this tragedy.Seeking news online, I came across a reference to a "grainy cell phone video" ...