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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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Where are all the Great Designers?
Rand Fishkin

Where are all the Great Designers?

Many, many folks who contact us are seeking re-development of their website. When Matt doesn't have the time to put together one of his gorgeous designs for them, it's been very tough for me to point people in the right direction to hire a talented designer who can use CSS effectively and create a standards-compliant site (I don't recommend it as much for t...

Country-Specific Targeting
Rand Fishkin

Country-Specific Targeting

When it comes to the search engines and country-specific content or searches, there are several obvious variables the engines use to determine the geography of a particular site or company: TLD (.com or .co.uk or .ca for example) Hosting (Is the site hosted in the UK, the US, Canada?) Inbound links (Are they primarily from US sites, UK ...

All Eyes on You
K

All Eyes on You

You may already be familiar with eye tracking, a technology used to conduct marketing and usability tests for websites by examining the vision patterns of users as they view a page... but have you seen it in use? Etre, a company specializing in usability, offers an eye tracking service for clients, and feat...

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Off-Topic - IRA Account Recommendations
Rand Fishkin

Off-Topic - IRA Account Recommendations

I'm looking to contribute to an IRA account for the first time this year. Since tomorrow is the deadline for paying into these funds, I thought I'd seek the advice of other small business owners and self-employed folks. Who do you recommend opening an account with? Roth IRA vs. Traditional - good resources/articles on how to choose Investment ...

Dan Thies Goes a-Blogging
Rand Fishkin

Dan Thies Goes a-Blogging

I can't believe I missed it, but as of last Friday, the SEO world's chief authority on KW Research, Dan Thies, has joined the blog ranks. His format is slightly different than most industry bloggers, providing tips and advice about the SEO process itself on a daily basis. From a recent post on ...

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The Changing Face of Linkbait
Rand Fishkin

The Changing Face of Linkbait

Still typing one-handed, but I had a very interesting conversation today about the future of linkbait and the advantages/disadvantages of being one of the only companies in the world offering the service as part of consultancy. As of now, a good AJAX programmer, a clever idea and a talented PR person are all that's required to make a piece of content that can draw thousands of links and vi...

Consumer Brand Trust Data
Rand Fishkin

Consumer Brand Trust Data

I came across this post on Forrester's technology brand report from Ted Schadler (the author) and feel it's worth sharing. Ted's research is showing where weaknesses and gaps exist in major technology brands, and who's having success leveraging their brand with consumers. Some of his notes: ...

How Passwords Actually Get Cracked
Rand Fishkin

How Passwords Actually Get Cracked

Darren Miller, a network security consultant, has written an easy-to-grasp piece on exactly how password cracking is done. Although his example uses social engineering to bypass the first few layers of security, it's the type of breach that could happen to anyone. For t...