The Moz Blog

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Join Us!
Paid Links Under Fire... Again
Rand Fishkin

Paid Links Under Fire... Again

So Matt's comments yesterday (he didn't pay me for a link, so I'm afraid I can't give one out) set off a treasure trove of commentary about the use of paid links. Matt's contention: Yes, if you sell links, you should mark them with the nofollow tag. Not doing so can affect your reputation in Google. Let me...

Recipe Refinement Queries at Google
Rand Fishkin

Recipe Refinement Queries at Google

I couldn't find a good recipe for Chinese Beef & Broccoli at Epicurious this weekend, so I headed to Google, where, lo and behold, they have what appears to be another new feature - query refinement via recipes. I may have just been busy when the search blogs reported on this, but I can't seem to find it in archives at SEW or SERoundtable, either, so maybe it is new. Screenshot below for &q...

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Keyword Research Master Guide

Learn Keyword Research like the pros

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

To Ponzi or Not to Ponzi - That is the question!
G

To Ponzi or Not to Ponzi - That is the question!

A little background reading first for those of you who are not familiar with what a Ponzi scheme is.I would assume most of you are doing your daily activities because you want to make some form of money and, you also hope that you'll be able to retire comfortably one day.That's an admirable goal and the Internet has spawned a...

Identifying the Linkerati
Rand Fishkin

Identifying the Linkerati

Oftentimes, when I describe the concept of linkbait to clients, it's critical to also describe those folks who are the targets of linkbait - I'll call them the "Linkerati". Let's explore the culture of these most valued of web-dwelling souls: Bloggers - probably the most targetable and directly influenced folks, bloggers are an excellent so...

Never miss a beat. Get Moz Blog
email updates daily in your inbox

Dirty Deeds Done Dirty
Rand Fishkin

Dirty Deeds Done Dirty

I know we don't usually cover news that everyone else has, but I couldn't help spreading the word on this band of snakes. From David Wallace: The company in question is Paramount Web Masters (www.paramountwebmasters.com). I'm am not going to link directly to ...

Similicious
Rand Fishkin

Similicious

Another site that plugs into del.icio.us - similicious provides data about the folks who've tagged your site. For example, with SEOmoz, it shows that taggers also found sites like A List Apart, Particle Tree, and 24 Ways interesting. It's a good way to ...

BlogInfluence Calculations
Rand Fishkin

BlogInfluence Calculations

Came across BlogInfluence which purports to give a score to indicate your blog's relative level of importance in the sphere. The rough calculation is based on the number of Technorati and Yahoo! links you've got, added together with Bloglines subscriptions and multiplied by a factor that uses Google's PageRank. It's certainly not a perfe...