The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Before I launch into my inagural moz blog post let me make one thing clear. I'm not a blackhat. We don't do blackhat work for clients and frankly I don't do that much of it in my free time either. Just thought I'd like to clear that up before I launch into talking about the shadier things online.... Again!
Trulia's Web Ranking Strategies Under Fire There is much controversy these days in the real estate blogging world about the overly aggressive link strategies employed by Trulia. Galen Ward, co-founder of Estately.com, a Seattle real estate brokerage, first brought to light the on...
Hi, my name is Tim...and I'm an SEO.I’ve been working for a small web marketing company for a few weeks now. I had a fair bit of writing experience before I got this job, but the world of online marketing and SEO is totally new to me. It’s a steep learning curve: I’ve been stuffing my head as fast as I can since I started working ...
I've recently purchased my first BlackBerry phone, and I've thus been introduced to the joys of a truly mobile Internet. There is a big difference between composing all-lower-case, badly punctuated emails on one of these horrific pieces of rubbish and using a phone that was actually designed with the Internet in mind. However, I've also had the displeasure of visiting sites that aren't designed with mobile phones in mind.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Another of our video interviews from SMX Advanced. Rob Kerry of Ayima Search Marketing (often better know as evilgreenmonkey) joins Rand to discuss the damn sneaky process of URL Hijacking. Ever wanted to get domains as strong as Google ranking your content for you? Watch and learn. ...
SEO has no future. This has been the hot topic on many blogs over the past few weeks, with many of the industry celebrities weighing in on the issue. I am no celebrity, so my opinion is not heard as loudly as some, but I happen to agree with many people that believe SEO as we know it is coming to an end. However, it is my firm belief that we are experiencing an evolutio...
Folks, something just happened, and it was exceptionally tragic. Outrageous. Unheard of. Unbearable. To prevent this same travesty from happening to you, I thought I'd share my experience and give some handy marketing advice while I'm at it (this being SEM Tuesday and all). Okay, let me back up. I was sitting at my desk, minding my own beeswax and deleting 45 spammy YOUmoz entries (...
Last year, SEOmoz hosted a sold-out training series in September for 150 guests. That seminar covered the SEO basics - keyword research, building search-friendly sites, algorithms & social media marketing 101. We got fantastic feedback and really enjoyed getting to meet and spend time with our PRO members. ...
In the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them.Well . . . Eric Enge did another ...
If you've been hanging out on Sphinn recently, or keeping up with the Twitterati, you'll no doubt have heard of Plurk. It's the latest Me 2.0 site, promising a whole new world of micro-blogging, despite sharing many features with Twitter (which, I guess is now officially SOOOO 2007). Muhamma...
This one keeps popping up, so I'm taking a short blog post to address it as quickly and efficiently as possible (mostly because I have an SEOmoz board meeting tomorrow, so I need my zzzs). Many SEOs ask themselves how many individual word and phrases are ideal to target together on a single URL. The tough part is - there's no hard and fast answer. The number can be as low as 1 and ...
I've noticed for a while that my profile page on SEOmoz has no Toolbar PR. Actually, I noticed it more since I reached the 100 mozpoints mark - because when you reach 100, the link to the site on your profile page becomes "follow" instead of "nofollow", as you can read here. And it's always great to have a link from such a gre...
I have some disconcerting news to report on today's Legal Monday. In a move that it will surely regret, the Associated Press (AP) declared war on the internet. Maybe that's a slight overstatement, but the AP will certainly rue the day it decided to adopt a policy of sending DMCA take-down notices to bloggers and social news aggregators. Last week, the AP sent seven DMCA take-down notices to The Drudge Retort, a site parodying The Drudge Report and serving as a social news aggregator. The 8,500 site users create blog entries with links to interesting news articles on the web. Rogers Cadenhead, owner of the Drudge Retort, received a letter from the AP's attorneys claiming that the Drudge Report was infringing on the AP's copyright by allowing its users to publish short (39 to 79 words) quotations from AP articles with links back to the original. Five of the six alleged infringements used different titles than the original AP article. The seventh claimed infringement was in a blog comment that used a short quote of an original AP article and linked back to it.
As soon as search engines became relevant, copywriting changed. Maybe you didn’t notice it. Content quality took a back seat to SEO and today, copywriters have to understand the basics of SEO/M so the content they produce appeals to spiders and humans. A lot of SEOs sub-contract this facet of a job to professional copywriters who can produce optimized copy ...