The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
This morning, I was talking to Rob Kerry about some particularly competitive search phrases and looking around in the SERPs. We'd gone through most of the usual suspects when [cheap flights] came up. Google duly returned its top ten, and at the bottom, I noticed...
I was chatting with SEO Hack and Syzlak (the Statler and Waldorf of SEO) when the topic of movie websites came up. When movie studios have a new film coming out, they typically launch a separate, unique website for that film. I played devil's advocate and asked Syzlak why don't studios launch movies on their own domain via a subdirectory (e.g., paramount.com/movietitle). He responded by saying, "if the studio links out to a movie then that domain will rank well, but the studio itself might not pull as high a rank if it had each movie as a microsite or subdomain, etc." Makes sense. Think about it: a movie theater is trying to promote each individual film, not necessarily the studio behind that film. Thus, it's logical to brand the new movie by putting it on a separate website.
I am fairly new around here and I kept wanting to contribute to YOUmoz because I read some great posts on here but I never had anything to write. Then today on my quiet, packed, solumn bus ride home, I realised that I had something to write about all along...I run a fairly hefty site. Its always ranking in the top 5 national sites for its category (ranked by an independant company that s...
Google Inc. is first and foremost a data company. In the past, it competed on a level playing field by manipulating publicly available data better than its competition. By doing this, it had unprecedented success. Enter Web 2.0. Hard drives, processors, bandwidth and even workers are now all relatively inexpensive. This has caused the barriers to entry in the search field to drastic...
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My first Search Conference wasn't quite what I expected, and that's not a bad thing either.Some things I learned from SES Toronto:1) Panelists love to name drop.2) Panelists can't stop talking about the golden triangle.3) Panelists love to help the community (I think this is a truism with most, if not all Search Marketers though).4) Somet...
We've all heard the buzz about Emerging Markets for a few years now, and while it's started to really crank with SMO and alternate language versions of websites, I have yet to hear anyone yet talk about KW research specifically for EM.This begs the question, is there anything worth talking about? As an SEO, my intuition tells me to start researching and securing great placem...
Keyword research used to be a real task for me; my problem was where to start. Keyword discovery tools treat keywords like orphans and give little or no clue as to how they relate to one another or how the content they target fits into the overall information architecture of a site. Ask the client and he will wax lyrically about processes, using industry specific jargon, rather tha...
May It Please the Mozzers, Today's Legal Monday has a little bit of everything, affiliate marketing, Twitter, Trademark Infringement, big name players, and stealth marketing. DSW, a large shoe retailer, filed a federal trademark infringement case last month against the online darling Zappos.com. ...
Last week, Google held a live chat session with a number of terrific engineers from the spam, search quality & webmaster central teams. Barry Schwartz posted a text transcsript of the chat up on SERoundTable that I read through, hoping to find...
I was recently reading an interesting article by Portuguese SEM consultant/philosophical bear hunter, Carfeu, which brought up some questions about the Toolbar PageRank on SEOmoz members' profiles. The main question was: Why do some peop...
This week SEOmoz Global Associate, Tom Critchlow, brings a little PPC funk to our normally organic party. If you've ever thought, "why don't they ever do anything on paid search," here you go: a rapid-fire, 10 minute rundown of some basic PPC strategies everyone should know before they wander the woods of paid clicks. ...
Tonight I made an online purchase at a store called Widgetco.com (no, I'm not kidding, and I'm not using "widget" as an example, the site is actually www.widgetco.com). Sixty seconds later, this email shows up in my inbox: ...
Yahoo SearchMonkey has been advertised for a while and recently has been made public. For those who don't know about it, the idea is that you can enhance the appearance of listings in search results to include photo, links, and other useful stuff. Obviously it doesn't change where you rank in Yahoo's SERPs, but it can be used to make your listing stand out from the crowd.
Stories, news, and other notable items from the past week: Two star links: I'm getting tired of this "Google is evil! Wait, no they're not! But it was their motto and now it's not!...