The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Earlier this year a good friend of mine started optimising his website in the hope of getting a Google ranking for his own name. For 99% of those who try, this is a challenge enough, but when you're a guy who makes bits of particle accelerators (specifically, I...
This week, Rand discusses a topic inspired by a reader's email: how to get a job in SEO. He discusses many of the prime things one needs to consider and be familiar with before going in to interview with an SEO company. If you've been considering getting into the industry, or you've got an interview coming up, this is definitely worth a watch. ...
This past Tuesday night (and, eventually, Wednesday morning), Rand and I sat down and "wrote" a post that we were quite sure was rather amusing. Admittedly, posting to a widely read SEO blog after getting little sleep and consuming three beers and two cocktails isn't advisable. We were, however, relatively sure we were on to something good.
Getting a new website found on the internet can be difficult for some. You just have to put it up there right? Nope. You need links, or to tell the main engines that it's there. Screaming in the forest does nothing, but the homing beacon can do wonders. An XML sitemap is a great beacon. Based on ...
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BACKGROUNDRecently I've been bombarded with a slew of SEO tools and thought it would be best to share those here and see what experiences others have had. This list, of course, is not a complete list of such tools / services, but these are the ones I have seen most recently. Morever, I have not used all these tools / services so anyone who has, feel free to share you...
The Vibe:The crystal ballroom of the Xianglu Grand Hotel was at full attendance for Chris Sherman’s key note at SMX China. All attendees were equipped with headphones and transmitters for live translation. It was a treat to be part of such a cross cultural event. The Gist:Chris’s keynote was a broad overview of the new trends we are seeing introduce...
Google has some fantastic OneBox results. We've all seen most of them: the answer to important queries such as "number of horns on a unicorn" and ...
The referer - which is actually a misspelling for the word referrer - is a commonly used and powerful tool. It points out on which website the link was located that the current visitor clicked to visit your website. Both webdesigners and SEO'ers can profit greatly from knowing where a visitor came from. This is the case for both internal clicks on a website, and clicks from an external webs...
For the last three months I have been hard at work learning SEO by optimizing a local small business website. The business is called Giggly Wiggly Preschool and is located in the Seattle suburb Issaquah, Washington. This Issaquah Preschool was the preschool I attended many years ago so I am happy I was given the chance to give bac...
May It Please the Mozzers, May It Please the Mozzers, Last Friday, I had the pleasure of attending the Law and Business of Online Advertising, a conference co-sponsored by the Berkeley Center for Law & Technology and Santa Clara’s High Tech Law Institute. ...
For the years from 1998-2005, Google and webmasters were like nerds and dating - separated by an unwritten code that kept them far away from one another. With the exception of the occasional comment by GoogleGuy on the forums or Matt Cutts at an industry show, there was virtually no connection between the search giant and those who marketed sites and content via their medium. In the sum...
Greeting denizens of the Moz-verse, I wanted to interrupt your regularly scheduled Monday to announce the launch of the new SEOmoz Store. It's your one stop shop for all things SEOmoz: PRO Memberships, Guides, and our newest product, The SEO Video Training Series. After months i...
I recently struggled with using Google AdWords' broad match (not in connection with this) and decided to contact two of the people I respect most on Pay-Per-Click advertising: Andrew Goodman and Amy Konefal. My problem stemmed from the fact tha...
Those of you who know me will be aware that I follow closely a particular area of search technology, semantic search. Back in December I wrote an introduction to semantic search which, amongst getting me my first ever sphinn, seemed to open up a lot of questions in the comments. The feedback made me really want to find out more abo...