The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
In about a week and a half, Rand and I will be road-tripping to Portland to attend SEMpdx's day conference, SearchFest. Rand has reached a near-godlike status in the conference sphere, in that he was asked to speak at the conference and is allowed to pick a topic of his choosing. As a result, Rand will be performing his one-man show, "Fishkin: Whitehat, Ho...
Sometimes you just have to know when to call it quits with a project or client and yesterday I reached that point. I committed these SEO consulting blunders all on one project. It sounds bad, I know, but read on, you'll soon understand.For the obvious reason of privacy, my client will go unnamed, but here is the breakdown of what took place, in the ever-popular top ten list format:10...
I thought I had already submitted this but after I hit 'publish' it lost formatting and I'm not sure if it actually went to you. If this is a duplicate then please accept my apologies... My little boy had a temperature on Friday so it was a day of sitting under blankets on the settee, playing Lego Star Wars and watching DVDs whilst the virus worked it's merry way thr...
I really believe that in order to make more sales and be a better marketer, better business man or woman, or network marketer, you have to understand your customers!How do we do that?One of the things i learned while working in sales, marketing and customer service, is to identify the personality type your potential or existing customer belongs to. There are 4 ba...
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Recently, our SEO company Voltier Inc took on a local used car dealer in West Palm Beach, Florida, as a client. We were hired to bring customers to the dealership through referrals from the website. This is mainly done through leads generated on the website, and interest i...
It sounds bizarre, almost counterintuitive, but many of best minds in the world of SEO appear to be rallying around the idea that submitting an XML feed to Google Sitemaps and Yahoo! Site Explorer is actually a terrible idea....
More and more, quality content is becoming less scarce and the ownership of that content is becoming less valuable. With media 2.0, web 2.0, community 2.0, open source development, and the rest, content creation has become easier and the barriers to distribute that content are eroding away. Content is moving toward commoditization. Moreover, sites that still strangle...
Local Search Optimization has a chance to become its own niche market (if it hasn't already). I found one SEO firm running AdWords for "Local Search Optimization" - I expect there to be much greater competition at the end of the year for this term.
Overused phrases that you hear bad SEOs use, and what they actually mean.
Earlier this evening, I was explaining to my wife how PPC is different to SEO. So different it requires separate skill sets. And then I read Rand's post which got me thinking about the line between SEO and marketing.
Although this will seem, to many of you, a very generic list of SEO on-site tips, you may be surprised to see how many SEO consultants and web developers overlook or forget these basic steps when launching a new site. These twenty- four On-site search engine optimisation checkups/tips can assure that any link building / link baiting efforts that will be made will give great results.
Dearest Digg, I couldn't help but notice your site has a small technical issue. It's no biggie, but I think fixing it could save you some money. I'm all about saving people money, just the other day I handed out coupons for a free trial-sized bag of hydrogenized bean-lard-mulch. I know, I'm practically a saint. I noticed ...
Our field has grown tremendously over the last 5 years. When Danny Sullivan launched the first Search Engine Strategies conference, I'd estimate that less than 5,000 people worldwide called themselves SEOs. Today, the number of self-referencing "search marketers" is probably closer to 100,000 and may well be much higher. But, a number of features separate the SEO/M expert fr...
I rarely spend more than 10 minutes reading an article on the web, but New York Magazine's article - Kids, the Internet, and the End of Privacy: The Greatest Generation Gap Since Rock and Roll - was well worth the 8 pages and 20 minutes. The crux of the piece centers on how the desire for celebrity has eclipsed the issue of privacy in my generation and those behind me:...