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Category: On-Page Optimization

Explore on-page optimization and its role in a larger SEO strategy.

  • znotes


    Hey Mozzers, I run SEO for a retail site www.uncommongoods.com. We are building a mobile version of our site on m.uncommongoods.com On each of the category pages of www.uncommongoods.com, we have included a few lines of text at the bottom of the page to get some of our target keywords into the body. As an example, if you look at this page: http://www.uncommongoods.com/office/journals-stationery/journals You'll see this copy at the bottom: "Find unique journals and diaries at UncommonGoods. Our creative journal gifts are great for marking special occasions with sentimental keepsakes." We are debating whether or not to remove this copy on the category pages of our mobile site, just to keep the pages as clean as possible. Would there be any risk in leaving this out ? Thanks for your help on this! -Zack

    | znotes
    0
  • JohnHuynh


    Hi, I am using Google Webmaster to check 'HTML Improvements' errors and found that I have many Duplicate meta descriptions errors. I think that they occurred because I have change some **old URLs **to **new URLs **and then use redirect 301. This lead meta description of **old URLs **duplicate with meta description of new URLs. For example: old URL: www.abc.com/this-is-a-url--1.html and new URL: www.abc.com/this-is-a-url.html. And then use redirect 301 from www.abc.com/this-is-a-url--1.html to www.abc.com/this-is-a-url.html Who did face this problem? Please help me how to fix this? Thanks

    | JohnHuynh
    0
  • James-Distinction


    Hi all, I was re-reading this blog http://moz.com/blog/perfecting-keyword-targeting-on-page-optimization and wondered how relevant you guys thought this post still was? Moz link directly to it from their 'learn' page http://moz.com/learn/seo so I'm interpreting that to mean it is still accurate and as current as it can be? What else would you add to it? Thanks,
    James

    | James-Distinction
    0
  • JohnHuynh


    Hello, I confused about the parameters when create sitemap.xml. I don'n know how to use these parameters efficiently. Some parameters are: 
    - **Page changing frequency: **what is a good value? Can I choose "None"?
    - **Last modified date: **what is a good value? Can I choose "Don’t specify"?
    - **Page priority: **what is a good value? Can I choose "Don’t specify"? Thanks,

    | JohnHuynh
    0
  • JohnHuynh


    Hello, I am using URLs which contain special character such as ', ". I found in the Google Webmaster Tool report errors related URL contain ' character. Google have indexed partial URL from beginning to ' character and cut off the rest of URL. For example: I submitted URL www.example.com/vietnam-visa-corp'-test-page.html, then google report error NOT FOUND for URL www.example.com/vietnam-visa-corp I don't know why and how to fix it? Please help! Thanks,

    | JohnHuynh
    1
  • HamiltonIsland


    Hi there, We keep getting duplicate page content issues. However, its not actually the same page.
    E.G - There might be 5 pages in say a Media Release section of the website. And each URL says page 1, 2 etc etc. However, its still coming up as duplicate. How can this be fixed so Moz knows its actually different content?

    | HamiltonIsland
    0
  • SamCUK


    I'd appreciate it its anyone could take the time to review my on site SEO and suggest improvements. it's an adult dating site at http://www.local-sex-search. All pages can be found at http://www.local-sex-search.com/sitemap

    | SamCUK
    0
  • Kelly_S


    I have a couple of websites for retailing the western chaps manufactured by my company.  I have recently tried to increase my learning for SEO since one of my main sites (started in 2006) just lost about 45% of it's organic search volume since the end of May.  It seems my search to learn just creates more and more questions. I have been using google adwords for several years now and have used that information to find the most searched keywords.  There are some general keywords like western chaps and cowboy chaps that receive decent search volume.  If I get more specific to a certain type of chap, chinks for example, the popular high volume keywords are chinks, chinks chaps, western chinks, and cowboy chinks.  These all relate to one type of chap...the chink.  I want to be visible for these keywords, but how does one optimize for more than one without diluting?  Should I also try to optimize on the homepage of my sites for the general terms like western chaps and cowboy chaps?  Can I optimize for both? I could really use some help.  Any experts out there up to the job of consulting for me, some with extensive knowledge and experience?  I'm not looking for the SEO giants with hundreds of clients.  I don't feel that I will get the proper value from those types.  My company is small and spending is an issue, that's why I would like someone to consult with.  I should be able to do most of the labor, I just need the knowledge.

    | Kelly_S
    0
  • Webrevolve


    Hey guys, I'm using Screaming Frog to help locate some broken links on a client's site and I've managed to pick up two. However, I can't seem to find whereabouts they're located on the site in order to fix them! Is there a way I can do this? Cheers!

    | Webrevolve
    0
  • jongeneelbv


    The summary page of the on-page grader chooses the keyword and url combination itself. Now if I choose another combination, I would like the former to dissapear from the summary page. The only option is 'stop running weekly'. But will it disappear from the list also?

    | jongeneelbv
    0
  • mutantspy


    Hi Mozers, I have few questions: 1. If I am allowing advertising on my blog and people advertising by placing Ads, Contextual links in Posts, Should I make them No-Follow? If Yes, then I might lose a good amount of income coming from Advertising. What is the best practice without loosing Organic rankings. 2. If I make all the External Links No-Follow (simple wordpress plugin can do), then I may not have anyone to advertise on my blog. What is the advantage that I am going to get? 3. Keeping the Do-Follow on all external links, how it will effect my blog? when there is no spam and all quality content on the blog. Thank you

    | mutantspy
    0
  • LeahHutcheon


    So, we're a service where you can book different hairdressing services from a number of different salons (site being worked on). We're doing both a male and female version of the site on the same domain which users are can select between on the homepage. The differences are largely cosmetic (allowing the designers to be more creative and have a bit of fun and to also have dedicated male grooming landing pages), but I was wondering about duplicate pages. While most of the pages on each version of the site will be unique (i.e. [male service] in [location] vs [female service] in [location] with the female taking precedent when there are duplicates), what should we do about the likes of the "About" page? Pages like this would both be unique in wording but essentially offer the same information and does it make sense to to index two different "About" pages, even if the titles vary? My question is whether, for these duplicate pages, you would set the more popular one as the preferred version canonically, leave them both to be indexed or noindex the lesser version entirely? Hope this makes sense, thanks!

    | LeahHutcheon
    0
  • seoworx123


    Our social networking site, Yookos, has a target of 25 million pageviews by yearend 2013. This is part of my responsibilities. As with all social platforms, user authentication is required before one can access the content. What can i do to improve the pageviews exponentially?

    | seoworx123
    1
  • JustInsulation


    Does it make sense to use the Canonical statement on pages on your web site that already have the correct URL. Or, should I ask, "Does it do any harm?"

    | JustInsulation
    0
  • SamCUK


    I seem to be having a problem getting google to index all the pages on my site. Usually within a week they've been indexed. The sitemap url is http://www.local-sex-search.com/sitemap.xml (this is an adult dating site). Any help appreciated.

    | SamCUK
    0
  • DaddySmurf


    Hi, I am fairly new to SEO and have just noticed the end of my title text has been cut off by Google in the serps results. Everything i have read tells me titles should be maximum of 70 characters, however, Google is only displaying 54. See below Security systems | wireless | battery powered | Police... Nobody else on the page is showing more than 54 characters. Am i missing something obvious? Any and all help gratefully appreciated. Thanks Si

    | DaddySmurf
    0
  • bizzer


    This is probably a dumb question, but here goes anyway. 🙂 On a site I have it would be very useful to the reader to offer a search box that uses a Google Custom Search that I have optimized to search websites that are closely on-topic with my site. I know it sounds bad that I would send people to other sites, but just assume that the reasons are valid for this discussion. My question is, if the search results are set to display on the same page (the home page) as the search box, will the links in the search results to external sites just bleed my page rank to death?  I assume it would, but thought I'd check just in case I'm missing something. I have to option to place the results on separate page of my site, and noindex it, but it won't be as powerful as it would be on the home page.

    | bizzer
    0
  • ennick


    I have a website where images are based on a different domain. And i am  calling only one single image for english and french version. I m wondering if it s valuable to use both languages in naming the images like Apple-Pomme.jpg or if there might be any drawbacks.Thanks !

    | ennick
    0
  • well-its-1-louder


    Hi there, I'm trying to decide which theme to use. My main concern is if the theme has been built using a stable framework to ensure plugin compatibility for SEO. Also a general question, does the homepage need to have a certain amount of text content for SEO, or can other pages be SEO optimised with text / keyword? Some of the nicer themes seem to have a sparce text to image ratio on the homepage. I quite like this as an initial 'welcome' but worry this isn't great for SEO. Any suggested themes / advice will be welcome. Thanks

    | well-its-1-louder
    0
  • Nightwing


    Buon pormeriggio from I can smell Whaler Chips Through the window Wetherby,
    When you Google Thakray Medical Museum 2 sites appear in the SERPS, yikes! Now the .org site is no longer hosted & point to the .co.uk site when clicked on but in a nutshell I wantto get rid of the .org site
    as illustrated here: http://s216.photobucket.com/user/zymurgy_bucket/media/two-versions-same-website-yikes_zps182e6e12.jpg.html Actions taken so far:
    1: Wembaster tools re index request for the .co.uk site
    2: Redirect configured to point .org site to the .co.uk What else is left apart from updating the xml site but ultimating i do not want to see the the .org site but it doesnt exist (well id did a few month back but is no longer hosted so i am told) Any insights welcome,
    GRazie tanto,
    David

    | Nightwing
    0
  • MickEdwards


    I have a page that is optimised - title, URL, content etc for the chosen keywords. However, within the content are some batches of bullet point text that has repeated text throughout. So for example I have 5 instances of my chosen keyword within the content and 24 instances of the two word text within the bullet points.  Does this kind of scenario have any impact on ranking?

    | MickEdwards
    0
  • CPollock


    Ok, so here's a good one for you.  I was ranking well (2-3rd) position when I got it into my head that I should implement some video SEO to get the video to appear next to my ranking.  Well I did that with the help of Wistia.  Only problem is my 2-3 ranking become 4-5, and I also became convinced that the page seemed less desirable as video content when I saw it in the rankings.  So... I want to undo what I did. I removed the video sitemap and the SEO video markup from wistia, but it's been weeks and Google has still got me listed as video content.  Any thoughts on how to accelerate the undoing of this damage?

    | CPollock
    0
  • EileenCleary


    We are in the middle of a redesign and would love to get rid of our left navigation.  It's currently full of SEO rich categories and has been the same for 10+ years.  Our programmers think removing the left navigation will have no impact on our SEO. As SEO's, do you agree with this?

    | EileenCleary
    0
  • GetApp


    Hi Guys, Wondering what is better for url structure say for example a key word "slow cooker" example.com/slowcooker or example.com/slow-cooker ? Thank you 🙂

    | GetApp
    0
  • graemeblake


    I'm making a site of LSAT explanations. The content is very meaningful for LSAT students. I'm less sure the urls and headings are meaningful for Google. I'll give you an example. Here are two URLs and heading for two separate pages: http://lsathacks.com/explanations/lsat-69/logical-reasoning-1/q-10/   - LSAT 69, Logical Reasoning I, Q 10 http://lsathacks.com/explanations/lsat-69/logical-reasoning-2/q10/  - LSAT 69, Logical Reasoning II, Q10 There are two logical reasoning sections on LSAT 69. For the first url is for question 10 from section 1, the second URL is for question 10 from the second LR section. I noticed that google.com only displays 23 urls when I search "site:http://lsathacks.com". A couple of days ago it displayed over 120 (i.e. the entire site). 1. Am I hurting myself with this structure, even if it makes sense for users? 2. What could I do to avoid it? I'll eventually have thousands of pages of explanations. They'll all be very similar in terms of how I would categorize them to a human, e.g. "LSAT 52, logic games question 12" I should note that the content of each page is very different. But url, title and h1 is similar. Edit: I could, for example, add a random keyword to differentiate titles and urls (but not H1). For example: http://lsathacks.com/explanations/lsat-69/logical-reasoning-2/q10-car-efficiency/ LSAT 69, Logical Reasoning I, Q 10, Car efficiency But the url is already fairly long as is. Would that be a good idea?

    | graemeblake
    0
  • jcduron


    How important is the www in front of a domain name nowadays? We redesign a lot of sites and we want to focus on best practices - is it still important to include the www or redirect to shorter (non-www) url?

    | jcduron
    0
  • Greatmats


    I've been told that pipes are the best separators for title tags.  Can anyone tell me the best ones for H1 and H2 tags?  Do I go with pipes, commas, hyphens, underscores...?

    | Greatmats
    0
  • stl99


    Hi there, I'm planning to implement a jobboard on my website which needs to be installed on a subdomain (jobboard.site.com) but I'd really like to use site.com/jobboard for promoting this jobboard (jobboard collects external industry jobs). Are there any possible disadvantages when I set up a 301 redirect from jobboard.site.com to site.com/jobboard? Also: What if I want to move this jobboard to a unique domain one day (e.g. jobboard-industry-xy.com), Would that be tricky (as I'd basically have to redirect the folder-to-subdomain redirect to an external domain and therefore get a folder-to-subdomain-to-external-domain redirect...)? Cheers, Thomas

    | stl99
    0
  • AllieMc


    HI There - I have been working on this site: http://limohireauckland.co.nz - primarily for our keyword phrase 'limo hire Auckland' - I am running a campaign for this site from the Pro tools and using the pon-page report card this url achieves an A grade for that particular phrase. The client is working on links in the local community etc but we are not appearing in the SERPS at all for most of the phrases we are optimising for. There has recently been a huge redesign on the site (approx 6 weeks ago) and the old content was not great. Am I missing something really glaringly obvious?  Or am I being too impatient?

    | AllieMc
    0
  • JohnHuynh


    Hi, I have a primary website and beside that I also have some secondary websites with have same contents with primary website. This lead to duplicate content errors. Because of having many URL duplicate contents, so I want to use the robots.txt file to prevent google index the secondary websites to fix the duplicate content issue. Is it ok? Thank for any help!

    | JohnHuynh
    0
  • atstickel12


    I'm using the Yoast SEO plugin and I've never really known the correct answer to this question or which factors you should consider when choosing, but can someone give me some advice on which post types and taxonomies to exclude when generating the sitemap using this plugin. I know this is probably unique to each site, but can someone share what criteria they weigh when choosing which ones to exclude for their own site?

    | atstickel12
    0
  • NeilBelliveau


    I was thinking about setting up my services pages for SEO and Web design with Schema code for a product. Is this a good idea? Has anyone done it?

    | NeilBelliveau
    0
  • ClaireH-184886


    Hi, i am having major problems in optimizing this page as it is a magazine site. On normal sites i have no problem in optimizing the page to get the correct keywords to come up in the search engines but since the upgrade and also because it is a magazine site, i am having problems on how i should do this. my site is www.in2town.co.uk and i am trying to optimize the page for the following keywords lifestyle magazine online magazine lifestyle news Life and Style articles healthy lifestyle i am trying to make sure that google knows what the magazine is about, as i know have dropped down the rankings since the upgrade and for lifestyle magazine we were number one in google for such a long time but now we are on page 9 and this is our home page. we are seeing sites that have hardly any content ranking above us for this keyword i have a small intro which i have just put in the past few days at the top and we have a welcome in the middle which is here. Welcome to In2town Lifestyle Magazine Our Lifestyle Magazine is a fresh, innovative and vibrant online magazine offering you the best in health,fitness and life & style features, as well as modern lifestyle, beauty, fashion, personal finance and entertainment. Over the years In2town Lifestyle Magazine has established a reputation for quality articles and informed lifestyle and health features thanks to our experienced team of editorial professionals. By reading our online Lifestyle Magazine, you will be able to enjoy the interesting mix of entertainment features, health and lifestyle news as well as finding out what is happening in the celebrity world. We are always happy to hear from our readers, if you have lifestyle news or a story that you feel our readers would be interested in then please do contact us. xxxxxxxx but i would like to get rid of that section as i am going to put the latest articles there. any advice on how to sort this mess out would be great

    | ClaireH-184886
    0
  • ATMOSMarketing56


    I'm currently doing an audit for an online auto parts store and am having a hard time wrapping my head around their duplicate content issue. The current set up is this: The catalogue starts with the user selecting their year of vehicle They then choose their brand (so each of the year pages have listed every single brand of car, creating duplicate content) They then choose their model of car and then the engine And then this takes them to a page listing every type/category of product they sell (so each and every model type/engine size has the exact same content!) This is amounting to literally thousands of pages being seen as duplicates It's a giant mess. Is using rel=canonical the best thing to do? I'm having a hard time seeing a logical way of structuring the site to avoid this issue. Anyone have any ideas?

    | ATMOSMarketing56
    0
  • iain


    Hi there, I have an error on one of my campaigns. It says that it gets a 404on this page: http://www.datasat.com/tetra/white-paper.htmlWEhjdAfgkh However, I cannot replicate the above URL as it doesn't exist on the site. The end of the URL has some spurious characters which I don't know how they got there. Has anyone any ideas about what's happening and how I can sort it? Many thanks

    | iain
    0
  • TrinShin


    My client is an Ecommerce reseller of a few major scooter brands. We currently rank fifth for a particular brand name but our main brand page isn't the one that ranks. Instead, it's a product page. The main brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. Any ideas on why our main brand page would be outranked by a product page? What could we do to change this?

    | TrinShin
    0
  • JohnHuynh


    Hi, 
    I have a primary website www.vietnamvisacorp.com and beside that I also have some secondary websites with have same contents with primary website. This lead to duplicate content errors. What the best solution for this issue? Please help! p/s: I am a webmaster of all websites duplicate content Thank you!

    | JohnHuynh
    0
  • dealblogger


    I am trying to improve the SEO for a few key category pages on my blog. I have two ranking really well so I want to boost them and bring up some others. Can I put two keywords in the meta title? Example: Maternity Deals | Pregnancy Deals Or should I just stick with one? Thanks!

    | dealblogger
    0
  • COEDMediaGroup


    Hi, We are on wordpress platform with category permalink structure site.com/category/categoryname. To pull in more SEO traffic, we created pages with structure site.com/categorynameand pulled in all the content from category pages to these new pages followed by applying no-follow on category pages within robots.txt. While it has been a week we applied these changes, we still see old category pages on google search with weird description ( A description for this result is not available because of this site's robots.txt... ) How could we make search results to replace old categories links with the new pages? thanks in advance

    | COEDMediaGroup
    0
  • azu25


    While I'm personally against It I have seen it used. I would think that Google might see this as some degree of keyword stuffing, rather than a 'natural' title, which may hinder ranking. What are your thoughts?

    | azu25
    0
  • indicoll


    If it feels like you are doing something wrong, then you 'probably' are... Local on-page SEO When optimising a page for local SEO, and trying tick all the usuals boxes, you find yourself adding words like 'golf clubs leeds' which sounds awful when part of a natural paragraph of text. Does Google recognise this poor use of grammar? We try to be as creative as possible, as not to offend the visitor, but it feels wrong... any advice? Thanks

    | indicoll
    0
  • MyFairyTaleBooks


    Hi all, I am trying to optimize our product pages and I know one of the important factors is showing customer reviews. While we have plenty of reviews to show they are collected by a third party (Shopper Approved) and the way we have been told to display them on our pages is via a Javascript. My question is, is this sufficient for search engines to be able to crawl and interpret the Javascript or are we missing out on user generated content since it is displayed via Javascript. If so are there best practices or recommendations to help us? Thank you!
    Dinesh
    http://www.MyFairyTaleBooks.com <- this is the site in question if it helps.

    | MyFairyTaleBooks
    2
  • Deb_VHB


    Saw an issue back in 2011 about this and I'm experiencing the same issue. http://moz.com/community/q/issue-duplicate-page-content-in-crawl-diagnostics-but-these-pages-are-noindex We have pages that are meta-tagged as no-everything for bots but are being reported as duplicate. Any suggestions on how to exclude them from the Moz bot?

    | Deb_VHB
    0
  • EricOliver


    I'm wondering - which is better for SEO: having one post which is updated frequently or multiple posts on a given topic? Take this example: I write the ultimate guide to grilling steak. This guide should be updated at least yearly, if not more frequently. Should all the updates be applied to the existing post, or should there be a new, yearly post for each yearly guide to grilling steak? Another related question: is it bad for SEO to have a single-page site? Let's go back to the example: what if we create a single page which is the ultimate guide to grilling steak. We don't create additional content or anything else: it's only the guide which continues to get added to over time with new photos, new comments, new ideas, more information, etc. Is that going to rank better than a blog with separate posts that address all the different things that go into grilling steak (choice of meat, cooking methods, useful tools, etc.)? Thanks, --eric

    | EricOliver
    0
  • zco_seo


    Hi Friends, In my website I am having a lot of Video. Each inner pages has video is available along with content in the page and video is not playing in all BlackBerry devices. So, I am planning to implement only for blackberry devices “iFrame technology” to avoid this issue. Is this will affect my seo work in Google ranking? Thanks

    | zco_seo
    0
  • HeatherBakerTopLine


    My website, www.toplinecomms.com has a reasonably good blog that gets quite good interaction and sharing. I introduced the blog at the start of 2013 because the general sentiment from all the SEO books and articles I had read was that a good blog could be invaluable to a search marketing campaign. The posts on the blog are keyword optimised and they get great shares and social engagement. However, I have noticed that the blog is stealing my services' pages' thunder! There are some keywords that I am keen for our services pages to rank for, but the blog is beating them to it! So my question is: How should I be using my blog to get my services pages to rank higher?

    | HeatherBakerTopLine
    0
  • vcasebourne


    HI there, I was worried that my folder was not being crawled as when I searched for site:www.thekeepsakeco.co.uk/marketplace nothing came up but today I tried site:thekeepsakeco.co.uk/marketplace it does. So it is forwarding the www to the non www. When I do a search on links or analyse the domain it says there is a forwarder in place. My site used to dominate in my niche and now is not doing very well since I moved to the new site. I know I did not handle the move well but wonder what I can do about it and wonder if this redirect is causing issues. So any link building it probably going to www. rather than non www so does that mean they are not counting. What would you do? move everything back to www and could I do a 301 redirect for the whole folder? Any help greatly received! Kindest regards Victoria Thanks Victoria

    | vcasebourne
    0
  • FarrisFahad


    When I checked my Google Webmaster Tools I found that my website is showing up for keywords that I didn't optimize for ... for example I optimize my website for "funny pictures with captions", and the website is showing up for "funny images with captions". I know that this is good, but the keyword is dancing all around, sometimes I search for "funny pictures with captions" and I show up in the 7th page, and some time I don't show up. and the same goes for the other keyword. of course I am optimizing for more than two keywords but the results is not consistent. my question is how does Google decide which keywords you website should show up for? Is it the on-page keywords?, or is it the off-page anchor text keywords? Thank you in advance ...
    FarrisFahad

    | FarrisFahad
    0
  • bhsiao


    I would like to make a custom page set to highlight data on my product pages. However, I don't have a CMS catalog. I use static html pages with names that correspond to the products. They are not all in a "product" folder so don't all have "product" in their name. (or any other consistent term that I could filter out) So it seems that I can't make a custom page set of my product pages. Is it worth renaming all my pages, or moving them into a folder in order to be able to use the product tagging? That would mean that I would have to make 301 redirects for all existing product page urls. Would that adversely affect rankings and wipe out any advantage of the data highlighting?

    | bhsiao
    0
  • 2bloggers


    Twice now I have seen someone on Google Analytics visiting the page: /eyeblaster/addineyeV2.html This page does not exist. What is going on?

    | 2bloggers
    0

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