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Category: Conversion Rate Optimization

Chat through best practices for conversion rate optimization.

  • TylerAbernethy


    So about a year ago now (maybe more/less), Facebook changed the way their ads are displayed. On the desktop version of Facebook (for me at least), the Sponsored ads in the right sidebar display anywhere between 3 and 7 ads at a time. Well in the case of 7 ads, that is a lot of ads to look at and read through. All seems pretty ok right?? Well, here is the problem. I cannot tell you how many times  I have seen an ad that interests me, and then read through the others below them, then before I can go back to click on the one that interested me, the ads automatically refresh, and I don't get to click on the ad. Maybe they figure that by refreshing ads, it gets them more chances to catch your interest, and that the value of that is higher than the value of me getting to click what I wanted. (It kinda upset me honestly. I thumbs down things that tease me.) Either way, they could have both. My solution? A small button that you can click to view the ads that were previously displayed. (imagine how much money that could bring them. Especially if I saw the ad yesterday, left the window open for 24 hours with the computer on, and just sat there clicking until i found it.  You are BOUND to find MORE ads that interest you, and click on those too.) ((ok, ok, ok, maybe 24 hours is a little ridiculous, but at least SOME amount of time and a button is necessary)) If we were really going to build a marketing playground, then we could also throw in a "More Like This" button. It would open the doors to some AMAZING data. Full to the brim with advertisement related feedback coming happily from your users. When you are talking about positioning your brand, it doesn't get much more important than to talk to them while they are enjoying themselves. (i.e. they click button, and next page has 10 links. you show the links, based on how many times people are clicking them. Not to mention, when you are that big, you can look at the value of what they do immediately after, the next day, and even the next week, and really tell what is the most valueable add, in terms of egagement, and further CTRs and Conversions for later in your relationship  ) Anyways, I thought everyone would find that interesting, and hopefully it would inspire some people to get analytical with their thoughts today. Do you think that Facebook could use some conversion rate optimization? Do you think that Facebook could be doing more than they are to make more money? Do you think that Facebook (being such a powerful site), could make a lot of money by implementing an SEO/Content strategy?

    | TylerAbernethy
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  • TylerAbernethy


    I started with that intriguing title because that's all i've got. What I mean is, I don't know the exact topics that I am looking for. Anyways, here's the shindig. I was just replying to a nice new member to SEOmoz, and he asked if he should set up his 3 sites in 3 separate campaigns. I was telling him about the different  number of keywords that comes with each respectable price, so I had to log out to be sure. Low and behold, not only did SEOmoz not kick me to a "You have been logged out" page (basically, it allowed me to continue, un-interrupted, and finish my thoughts), but it also did something MUCHHH better. LOL i'ma little giddy about it even. So, I typed a fun little response, added my links, and whatnot, and FORGOT that I had logged out to check the prices. Well, when I logged back in and clicked reply again, all of my text showed up in the editor (as a draft). I am wondering, what is the action of trying to think of cool ways to improve your site called? User Friendliness Optimization? User Engagement Optimization? User's Enjoyment of Using Your Site Optimization? ----insert metaphorically cloudy line here-------- Conversion Rate Optimization? At some point it does overlap with Conversion Rate Optimization, but either way, does anybody know of any cool tips to make people "enjoy" their time on your site more?

    | TylerAbernethy
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  • CDUBP


    This question is both specific and open ended. I have a new web project I've been working on content for. I paid to have a really sweet research article written and I am in the process of turning it into an info-graphic as well. Being that the the website is so new it doesn't have many customers and few to no blog readership. Now that I will soon have great content for the site should I : A. Post on the Blog ?  ( Its a Blogger on a blog. domain.com ) B. Post as a static page on the website ? (domain.com/content) C. Something Else ? Whats the easiest to promote and push traffic to?
    Which will rank best?
    Which will rank longer?
    Which will rank faster? Any other suggestions to get the content in front of the niche market?

    | CDUBP
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  • b4004040


    A few questions: From a conversion standpoint, is it better to include S&H costs into the listed price or not? Example: I have a product with an MSRP of $9.99, but we sell directly from our site at "$11.99 with free shipping". Would it be better to list it at "$9.99 + $2.00 S&H"? Or maybe not even include the S&H cost? Any insight is much appreciated. Should price be directly on the homepage? A user must go to our products page to find the price, but I'm thinking maybe it's best to be explicit on the homepage. However, as I am not well versed in all facets of CRO, I'm open to suggestions. Thanks in advance for any help.

    | b4004040
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  • bronxpad


    What impact does page speed have on rankings in the search engine? If I have a Site that is heavy with Pictures, Onsite videos and various scripts that would ultimately be of good use to a viewer but takes time to load. VS A Site that has pictures that are fully optimized for the web or eliminated to save on load time, Videos that are hosted on Sites like VIMEO or You Tube and eliminate scripts where possible and use css3. Note the site loads faster and is better for mobil but doesn't have the same feel of the first site but is useful to the user. Now let's say that both sites are virtual twins in terms of their link profile, age, content quality, location and citations. Will one rank better because of load time? It's the quest for creating the ultimate site for users while delivering it within the fastest time possible.

    | bronxpad
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  • activitysuper


    Hi, Bit of a different subject really to the usual SEO chat but as most of you know UX/CRO fits in nicely with SEO. For those of you who know about directional cues, what are your experiences with them, what types of directional cues worked best for you? And has anyone had any positive experiences with cues and social buttons? For those who are not sure what directional cues are: http://www.ioninteractive.com/post-click-marketing-blog/2010/11/19/how-to-use-design-to-form-directional-cues-on-landing-pages.html Thanks

    | activitysuper
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  • PatriotOutfitters81


    Is there a way to say with certainty, "Online marketing generated this sale," when you have a team of sales people and customer service people on the phones? If we can't get as close as to a single transaction, what other indicators can be used to show cause-and-effect that sales increased with online marketing efforts?

    | PatriotOutfitters81
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  • Olivia_led


    Hi Guys, We have found increased "Time spend downloading a page" drastically. Our website: www.learnenglishindublin.com Our company is located in Ireland, so we moved our servers from US to Ireland at the beginning of December. Also before increasing 'Time spend downloading a page" I did: I have installed plugins JCH Optimize (plugin is optimizing CSS and Javascripts [merging them]) I have installed ScriptsDown - which is moving all scripts to bottom of site. Pingdom tools shows that site is loading average of 2.7 secs. Pages are cached. Gzip is used. Our SEO rankings dropped from 1 page to 2 page. We have gone up in Google Maps search. Image sizes are about 1.7MB  Any idea how things have actually gotten worse after this “improvement”? Thanks, Olivia increased.jpg

    | Olivia_led
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  • Nobody1533077082756


    An e-commerce site I'm currently working with also has storefronts on eBay and Amazon. When searching Google Shopping, their Amazon and eBay product listings come up but NOT their primary site's listings. Can anyone shed some light on how to a) feed the main site's products to Google Shopping and subsequently b) have Google remove the eBay and Amazon listings? Obviously, this would be a boon to business and hey wouldn't have to pay the Amazon and eBay fees associated with each sale. Thanks for any help!

    | Nobody1533077082756
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  • HMCOE


    It's a bit tough to find info about getting started with Rich Snippets and how to start associating that information with the website. I'd appreciate some links to guides on how to get started, followed by how to get good at it. Thank You All in advance

    | HMCOE
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  • Mrupp44


    I have a guy who wants SEO help. Actually he owns several companies and is willing to put my ad before all the movies in a local theater plus an ad AND a Q&A section about SEO and Internet marketing in a small newspaper he mails to 7k businesses every month in exchange for my help. While I am excited about the exposure and I'm sure it would result in some business I'm not excited about touching anything related to gambling at ALL. Am I right in thinking this or should I treat it like just another client? He has a site where he teaches people how to win at video keno and sells this info packet. Porn and gambling. Everything I have read and heard is geared towards sites like this NOT coming up in search engines. Thoughts? Thanks and have an AWESOME week! Matthew

    | Mrupp44
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  • HMCOE


    If you had a website "Food for Dogs" and: Food for German shepherds was improving in search traffic & conversions Snack Food for German shepherds had no change and never resulted in conversions but resulted in many leads for #1 Food for Poodles was unchanged but improving conversions Here's the kicker... Food Container for Dogs was super high traffic but with no conversions or any activity to other categories Would you redirect "food container for dogs" to a different site and delete that tab from the original site completely? It's still related but does not offer any $ value or leads to any of the other categories. Just note that we have a different interest in this category that will support the other categories at one time, but not any time soon. We also have a major group on LinkedIN that's grown to thousands of members for the "food container for dogs" category. On top of it all, the "food container for dogs" has been increasing in rank on Google for several keyphrases to positions 2-5 (nationally) Other important question: Would keeping "food container for dogs" influence the ranking of the other keywords? (by dilution of the site's PR or any other reason?)

    | HMCOE
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  • HMCOE


    What's better for SEO and why? (any references would be greatly appreciated) For the purpose of a URL of a page is it better to use: Hyphens Underscores Would hyphens or underscores be better for Google Adwords?

    | HMCOE
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  • HDI


    This is more a user experience / conversion rate question than anything else. We sell several levels of membership to our organization. Seven to be exact. They range from Student memberships at $35 a year to very specialized memberships at $4,500 - $6,500 a year. I looked for information on how these products should be listed, but found nothing. Currently, they are listed with the most expensive level listed first. It's the only one displayed above the fold. I believe this is a bad choice. At a glance to a consumer, it looks like a membership costs $4,500 instead of a more reasonable (and more popular) $500 a year price. I don't want to start with the $35 option either. That is heavily discounted for students. Would it be odd to list the best sellers first and then have everything else listed underneath? Or does it need to be in price order? So, if anyone has an opinion or has had experience with something similar or has seen a case study, I'd appreciate the input. Thanks

    | HDI
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  • JeanYates


    Anyone out there have some suggestions for how I can improve my home page and increase my lousy conversion rate? I've spent years on the content and SEO optimization of my site and very little time on making a home page that sells stuff. Caveat - I don't have the money to go to one of those fancy companies who do a complete makeover and charge in the tens of thousands. Any suggestions would be greatly appreciated! Jean http://www.northwest-wine.com

    | JeanYates
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  • TheGrid


    OK Mozers! Here's the situation (my parents went away on a weeks vacation...) • I am managing an online furniture retail website Infurn .com • Our budget is 500 euro per day and we need basically 20% cost per sale and im hovering at 30 - 35% • I recently was given the opportunity to participate in The Conversion Optimiser which allows you to set a desired CPA and Google works its magic geting you that target by adjusting your bids accordingly using historical campaign data. • Is this something I should use? Or should I continue to hone my ad groups, bids, products, landing pages, and ad copy until I reach my 15 - 20% CPA goal? Thanks!

    | TheGrid
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  • bluekite77


    I've frequently read that the shorter the checkout form the better. My checkout form has the following fields: First name Last name Email Username Password Retype password Card number Card expiration date CVV code Billing street Billing city Billing state Billing zip Here's the thing. Since it's a web-app, I don't need the "billing address" as I'm not physically shipping them anything. Should I remove it? The no-brainer answer seems to be "yes", but I'm wondering if folks don't see any billing address fields, it may look suspicious. Conversions for having it and not don't seem to make much difference, so I suppose I'm looking for some tie-breaker opinions. The "password" and "retype password" fields could be eliminated by emailing the user's a system-generated password. But once again, could a user see this as odd or suspicious and then abandon? Even if I tell them I'll be emailing them a password? They could be sensitive thinking we'd email the wrong email address due to system error or their own typo. I could also eliminate the CVV and not validate against that. But once again, could a user seeing the CVV gone become wary? As much as I'd like to have "guest checkout' it's not feasible. The app is tied to a logged in account, which would also make eliminating the "username" impossible. Based on all the above, I could trim down the form considerably, but would I be doing more harm than good? I could A/B test it, but I don't believe I have a sufficient number of users to test against. Everything I buy, physical or online app, has an address field, so perhaps folks are accustomed to filling out this stuff and I should just keep it to align with user expectations? Thanks.

    | bluekite77
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  • Sajiali


    1)I have observed that female voice converts more then male voice in videos. Any one had experienced this stat? 2)Videos without person reading the slides, what's your take on this? As far as my experiences I have made some videos with music background only, but it seems like that videos with person's voice convert more. Is there any video regarding video conversions and video backlinks.

    | Sajiali
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  • monster99


    Hi is there any well recognized certified courses like Google Analytics or Adwords qualification that Google offers. I'm after a course which is on split testing, multivariate testing and CRO overall. Any suggestions?

    | monster99
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  • TylerReardon


    I'm doing work for a website right now that sells musical instruments. They have great content on their site but we're helping them to create even better content. We've been working with them for 2 weeks now and they average about 180 site views a day according to Google analytics. Their pages also have very high bounce rates (70-98%) What are your best ways to reduce bounce rates?

    | TylerReardon
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  • Brocberry


    Most people get to the end of my videos, 85% or so, but there's no call to action at the end of them. So I'd like to suggest what they could do or read next; along the lines of 'Add to basket and receive your XYZ tomorrow'. This will make the video longer and therefore google will know it has changed, I guess. I see no reason for them to object to this but you never you.

    | Brocberry
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  • SEOAndy


    Hi Mozzers! Let me give you a bit of background for my question. I currently look after two eCommerce sites and naturally I want to get them using reviews for products for customer interaction / content and rich snippets. I am basically looking for a cost effective plugin that can plugin to our CMS system that can give us review functionality and will be compatible with rich snippets. At the moment we use Disqus for the blog commenting system and i've heard this can be used for product reviews. Any ideas would be great. At the moment our client is holding back due to 'lack of funds' so the most cost effective measures would be appreciated. Cheers,

    | SEOAndy
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  • ExperienceOz


    First of all I just want to say that I love SEOMoz, it's by far the best no-BS resource for SEO and online marketing information in general on the entire Internet, and well worth the money. HOWEVER, one beef I am starting to have with it recently is... Most of the content being generated is becoming about "how to market to marketers" or "selling SEO" rather than actual advice or focus selling general products or services. By this I mean that all the new trends towards pumping out content based on research, making fancy infographics etc. etc. are all well and good for those who are trying to market their marketing or SEO talents in general but not THAT applicable to traditional online storefronts. I work for a fairly large company that sells tickets for theme parks/attractions/tours etc. and SEOMoz was a huge help initially for a recent site redesign, but now every time I log on to check for fresh content it's seemingly a repeat similar advice on how to get links or traffic for an SEO business. I don't mean this to come off as a whine because as I said SEOMoz is wonderful, but I've conducted endless site searches for (recent) information on traditional online marketing etc. and the ratio just seems to be...off. Anyone else feeling this way?

    | ExperienceOz
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  • casper434


    Have had a significant amount of success getting clicks to my site through a number of online marketing methods. Still falling a bit short on conversions. Any thoughts on the types of things that are successful to get people to contact you?

    | casper434
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  • PatBausemer


    OK so let me break down this little scenario we have going on. I work for a b2b company so we have a lot of gated content that is behind a form fill out - this is how we get a lot of our lead generation. Some pages that we have behind the form are showing up in search which allows people to view the documents bypassing the form. At first I thought, well why dont we just no index that page so that it does not appear in search. But then I thought it would be smart to keep the pages indexed to keep the SEO value, Is there a way to keep these pages indexed but make sure that when they click the link in the SERPS that they need to fill out the form in order to gain access to the document? Something on the backend that checks to make sure that the referral URL was completed or something like that? Anybody deal with this before?

    | PatBausemer
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  • Adpearance


    Hi Moz community! I am working with a team to launch an eCommerce project that is becoming increasingly complex. The client has three major brands that are owned by a fourth parent company that they would like to bring together for the first time. We have done a ton of user research and have found that there is a good deal of overlap with two of the brands; the third is very distinct and the parent company is virtually unknown in America. Because of this, we have designed different feels for each brand while making them significantly more coherent. We have also done our homework re: keyword and market research. Our goals are 1) unify and improve their brand identity, 2) create a supreme eCommerce user experience, 3) have smart SEO. So here is my question: should the URL structure best be: EX 1: brand1.parentco.com , brand1.parentco.com/products , brand1.paretnco.com/products/specific-product etc... EX 2: parentco.com/brand1 , parentco.com/brand1/products , parentco.com/brand1/product EX 3: parentco.com/brand1-products , parentco.com/brand1-products/specific-product EX 4: brand1.com , brand2.com , brand3.com , parentco.com Would it be best to have the brands on their own subdomain or subdirectory? Does it make it looks like the brands aren't significant enough if they are on a subdirectory to humans and/or bots? Are there problems with sharing cart information across subdomains? Currently, between the three brands and the parent company there are about 8 sites that are basically copies of one another. Their domain authority is between 40-70 and 5 of the 8 sites have a significant amount of natural, high quality links. These current sites are basically like EX 4 above and are totally disconnected to one another. Regardless of the structure we chose we are going to redirect everything to keep as much of the current assets as possible. Any insights or information would be so appreciated!

    | Adpearance
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  • Brocberry


    @ 8 is a blog about a youtube video review a customer made of the product. Blog title includes keyword @ 9 is the product page itself and includes a rich snippet video @ 15 is a blog about the product by an independent professional in the field - again the blog title contains the keyword. The page I want to rank highest is the product page which is currently at position 9. If it were you would you delete the keyword from the blog titles? Or is that just going to lose me those blog results and do little/nothing for the product page. Thanks EDIT: I should have said... both blog pages link to the product page and the keyword is the anchor.

    | Brocberry
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  • Robert-B


    Hello All, We recently started doing some "AdWords Experiments" using A/B testing of our search landing pages. My web design team does not have access to our AdWords account, but they do have "user" access to our Google Analytics account. What I need to figure out how to do is setup an easy dashboard (or custom report) that will show them at a quick glance how the two versions of their page are performing in terms of: Goal Completions (Conversions) where the specific page is the entrance/landing page. Bounce Rate Time spent on site where the specific page is the entrance/landing page. Pages viewed where the specific page is the entrance/landing page. Possibly a way to see the most popular page visited 'next' after starting on the specific entrance/landing page Anything else that might be useful The two URLs would be like: http://www.domain.com/search/testa/
    http://www.domain.com/search/testb/ Any insight about the best way to do this is greatly appreciated! Cheers!

    | Robert-B
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  • BeytzNet


    Hi Let's assume that our company's name is "Smith Computers" and we specialize in Ultrabooks (for those who don't know - super light and slim computers - a niche within computers for the matter). Under which name would you open the Plus account - Smith Computers Ultrabooks Smith Ultrabooks Smith Ultrabooks Computers The example is not 100% but the question remains - No one knows Smith Computers and even if we turn up in search results for computers, the customers are not looking for our type products.
    However, it is our brand name! Ultrabooks - I assume it will help us gain followers faster but will be hard to brand. The followers will be people who like the product and not the company but might be good people to sell to in the future. I'd say that option 3 is half branding and option 4 is 75% branding 🙂
    Both will also have good chances to pop up in search results. The company at hand is a family owned business. We do not plan to rule the industry but rather taking it to the next level. We do not count on having thousands of people searching Google for "Smith Computers" like Best Buy etc. Please consider that at the end we want to use it both for promoting our brand (slowly) but also (and maybe mainly) SEO (by getting more people that click +1 onsite). We currently have lots of Facebook followers but naturally they only Like and not +1 Please help...

    | BeytzNet
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  • ScottBaxterWW


    Hello, I know you can add rel="author" to blog posts but has anyone tried adding them to normal pages? Does it work? Does it improve CTR? Thanks, Scott

    | ScottBaxterWW
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  • Carlos-R


    Hi all, Was wondering if based on your experience you could recommend E-commerce customer reviews/ratings solutions? Or if you prefer to use in-house built solutions. I currently have proposals from bazaarvoice, Shopzilla and Reevoo. Cheers

    | Carlos-R
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  • NoahsDad


    At the bottom of my single page posts, I have some related posts. I'd like to set up some sort of GA tracking that lets me know how many people are actually clicking on those links. Anyone know if there is a way to do this? Thanks!

    | NoahsDad
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  • activitysuper


    Silly question I know but just wanted to talk about it, more of a discussion then anything. How important is CRO to you? Anyone have any stats before and after? Cheers

    | activitysuper
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  • Futura


    Apart from SEO, As i don't know anything about PPC much its abbreviation, so is my question is that some of our client has been using this to leads their business. So can you guys please help how are the things and steps i should take care to work onto to get with PPC as well along SEO.

    | Futura
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  • William.Lau


    I'm getting extremely poor conversion rates at checkout..would like to hear some ideas to increase checkout. Last month we had 60 users who added to cart, and only 7 who converted. We offer merchant CC, PayPal, and GCO, so I don't believe payment options is the reason for the exit. Any ideas?

    | William.Lau
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  • dhidalgo1


    My team is in the process of redesigning our main website. In order to balance Conversion Rate Optimization and SEO we are considering adding some features to the new site – HOWEVER we are wondering whether or not this will make any significant to our SERP’s. All together I am looking for your opinion – on two distinct areas. NOTE: Our site is built in plain HTML- No CMS. First (HOME PAGE) Content Slider above the fold. Our current site does a good job of utilizing this prime space with a balanced use of H1 and Text. However – it is not optimized for conversions. We feel a slider will kill both birds with one stone. Have you have any experience with this? What are your thoughts? Do SE’s like this? SECOND (NAVIGATION) We are adding a submenu to the site. Besides our Horizontal top menu and additional menu in a Column format is being discussed. We are thinking that the left placement will work better with conversions – however what do search engines like most – left or right navigations? Your input is greatly appreciated. Thanks, Daniel

    | dhidalgo1
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  • waqid


    About to do some A/B testing (conversion improvement) for multiple clients. There are so many solutions out there. Does anyone have any suggestions. A/B testing will be done for both SEO & PPC Campaigns.

    | waqid
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  • Visiblics


    Please see the attached image. Can anyone please explain the attached image. Goal Overview tab says 8 Goals. but in the attached image says, 3 visitors finished, I've even set the required step as well, so it is also not possible to goal might have completed from any other page. Thanks llSj0

    | Visiblics
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  • Mozzin


    I've enabled Call Extensions with Call Forwarding on my Adwords Campaign (found out Location Extension must be enabled, so enabled that, but left out phone number in location settings). I thought these extensions should work on a campaign level. However, I can only see the google voice call forwarding extension on some of my keywords/ads. What's up?

    | Mozzin
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  • OscarSE


    From Seomoz thread it looks like many mozzers favor WordPress when it comes to choosing a platform that is optimal for SEO. While I agree I would like to ask your opinion on platforms for CRO.
    Which platform do you think works best for SEO practices and CRO posibilites? It would be great if employees that don't have expert knowledge in PHP and HTML would be able to move contact forms around, places different banners next to the blog post depending on what content they post etc. In this case the meaning is that the website will be built by a professional and used by all different kind of employees with various web design / coding skills. Have a great day everyone!

    | OscarSE
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  • xicero


    A lot of organic search phrases contain branded terms. Does Google Analytics provide a possibility to track wheteher the first interactor with the website is due to a non-branded search term? Example: On monday someone search for 'online shoes' and on thursday this visitor search for 'shoestore.com'. Ist it possible in the Thursday report in Google Analytics to see that this visitor has first arrived on the site with the search term 'online shoes'? The same question can be asked for direct/none traffic. is it possible to see whether these visits ca be attributed to an organic search term?

    | xicero
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  • TP_Marketing


    Thanks to SEOMOZ Ive managed to get half decent organic numbers, although the numbers look good on my ecom. site conversion rates are low. Can anyone offer any help as far as converting visitors into buyers? Thank you!

    | TP_Marketing
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  • switchplane


    Hi all, I am looking to test the impact of buy button wording on conversion rate.  The website in question has a few thousand products on non-dynamic URLs. The common a/b testing products on the market restrict tests to a single URL, or you have to enter all the URLs being tested which isn't practical. Ideal Solution What I'd really like to do is: use the provider's web app to configure an experiment with a name and a description of the variations; use some JS code to run the experiment with a callback to carry out the variation. This would allow me to easily put this code on the product details page template. I've written example code below for how this would look.  When the experiment is run, the provider's framework would a) tell my code what variation to run, and b) handle the measuring of conversion rate. Questions Are there any providers which work like this? Is there an alternative solution on the market? If there isn't someone already doing this, would it be useful to anyone else? Joel // Loads the provider's framework. // Setting the experiment to run when doc is ready.
    // Assumes jQuery environment.

    | switchplane
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  • Robertnweil1


    I am looking into signing up with www.optimizely.com for conversion testing.  They put scripting on my site which will then redirect half of my site visitors to an alternate home page.  The site I want to test on is ranking quite well with Google and I do not want to hurt my rankings. And with this set up,what Google will think is my home page is not and so I am essentially sending visitors to a different page than Google reads as my home page in source code. So, my concern is whether this will have a negative impact on my SEO rankings to redirect 50% of site visitors to a different page using this testing tool? I would use Google Web Site Optimizer, but many of my sites are in Wordpress and it seems that Wordpress and web site optimizer are not so compatible. Advice would be appreciated. Thank you, Robert

    | Robertnweil1
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  • tjsherrill


    So I have a client who uses PPC and Organic SEO to drive traffic.  Once a user gets to the site, the most common action is to fill out a form. I have Auto Tagging enabled in Adwords so all PPC clicks have "gclid" in the url. I am also grabbing the Google Cookie and parsing it out to determine if the visitor is PPC or Organic. So I have an if statement in my form code to pass PPC vs organic through the form for tracking purposes: $url = 'http://' . $_SERVER['SERVER_NAME'] . $_SERVER['REQUEST_URI']; if (false !== strpos($url,'gclid'))  { ?> Essentially this is saying: If gclid is in the url, or if the cookie contains PPC 
    set the Web field as PPC Else
    Set it as Organic. this is working about 80% of the time. I am trying to raise the accuracy.  any ideas where I might be missing some data? thanks

    | tjsherrill
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  • Mozzin


    The call-to-action for this site is not some sort of webform, nor adding an item to a cart; it is a call, that is the action this business wants to elicit. Would there possibly be any advantage to making the number clickable and having a landing page for that, any suggestions on how to make this call-to-action more pronounced/clear? Thanks! =]

    | Mozzin
    0
  • leadsprofi


    Hi, I am making a paid marketing, and organic too, at the moment i am promoting a small product, peoples are signup every day, but i cannot meassure from which keyword which signup(CRO) do you know any software or something like that, to use together with google analytics and google adwords, and to monitor conversions and to know which keyword is bringing me sales and which not. Tell me any how to guide, a software to use for this etc.. help me if you are doing this job. THanks

    | leadsprofi
    0
  • brycebertola


    We receive lead forms from interested visitors that include their name, email, grade level, and academic goals, and we would like to also know which specific phrase they used when searching for us. I need to find a way to grab the referring keywords and pass them as a hidden form field. Can this be done, and are there scripts available that can do this?

    | brycebertola
    0
  • GlobalLingo


    My site ranks #1 for Arabic Interpreting on Google UK. This great, but it's ranking my home page rather than the my specific Arabic Interpreting page. The home page shouldn't really rank for this term as it has very little connection with this exact term. This means that while the site ranks great, the conversion is pretty much zero. How can I get Google to rank the page I've optimised for this term? I know the ranking will no doubt slip but may the conversions will be better. Can you help please?

    | GlobalLingo
    0
  • kchandler


    Hey Mozzers - First off, I am well aware of what CRO is, its benefits, and why it is essential for any inbound or performance marketing campaigns. However i am a total newbie at the actual planning and implementation of CRO, so any advice/feedback on the questions below are much appreciated! When planning a CRO experiment/test what is the best way to document it? Should i develop the full plan ahead of time laying out each element? If so, what elements should i include in this plan? What are the KPIs i should report on? What tools should i use for reporting (i was thinking a blend of Google and Clicktale)? Any lessons learned through out your campaigns? Thank you all so much for your input! Regards - Kyle

    | kchandler
    0

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