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How Much Do SEO Consultants & Agencies Charge? A Survey that Needs Your Help

Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Rand Fishkin

How Much Do SEO Consultants & Agencies Charge? A Survey that Needs Your Help

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

In the past few months, a number of folks have brought up this old blog post of mine on SEO pricing. The now 4-year-old content there is in dire need of refreshing, but I don't think that my personal opinion and experience are of acceptable quality to make for a compelling, useful update. Thus, I've created the following survey.

If you own, manage or work at a consultancy/agency in the SEO or adjoining+overlapping fields, your participation is tremendously appreciated.


UPDATE: The post with data from the survey originally on this post is now live - SEO Pricing: 600+ Agencies Share the Costs of Services & Pricing Models and includes the infographic below:

Small version of SEO Pricing Infographic


The results from this survey will be made available to everyone in a blog post that will replace the old one in the next week. Company names and websites will be removed to help protect the privacy of those who've participated (and we're not asking for any highly sensitive items like revenues or client lists).

It's my hope that this new resource can help agencies and consultants as they compare their prices to the distributions of others as well as helping buyers of SEO and inbound marketing services get a sense for the common cost structures associated with the field.

Thanks for your contribution!

p.s. As you might imagine, changing a survey that's been published and collected results is very hard. However, if you have feedback about the survey format or suggestions to improve it, we'll definitely take those into consideration for our broad industry survey, which we'll be launching again in early 2012.

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