The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
First full disclosure: I am an SEO who happens to enjoy Flash programming. I am aware of all the headaches and hurdles it can bring and understand that it is not to be used all the time or even for any website. I also do hate unsolicited ads scrolling along the screen or simple high-jacking my hear drums. I am by no means stating that the below is the ultimate answer ...
I remember the first time I heard about someone ending a relationship via email. It was a long time ago (like, in the nineties) and possibly in the days before I had an email account of my own. Everyone was shocked at how someone could bring themselves to do something like that online. Now, such a break-up would constitute a gross lack of inventiveness. Why not edit your ...
I visited the Technology for Marketing and Advertising 2008 in London earlier this month and attended an interesting seminar with Blake Chandlee, the Commercial Director of Facebook in the UK.He started by regaling us with some pretty impressive user stats, and then took us through the advertising options on Facebook. He started out with Facebook Ads. Now, when I first starte...
Welcome back. I trust you all enjoyed yesterday's SMX Whiteboard Monday with Will Critchlow? Well, here's round two of our Week o' Whiteboard Interviews from SMX, featuring none other than ShoeMoney himself, Jeremy Schoemaker. Shoe is a true internet marketing superstar if ever there was one. He's also a great guy and a horrible influence in t...
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Every time Rand receives a marketing book, he puts in on my desk. I don't know if it's a gesture of "Here, you read stuff..." or if it's a more direct "Read this or you're fired" (which is clearly how Rand operates, for those of you who know him well), but I've got a stack of books at home that are one giant "Read these" list. During my flights to and from Sa...
What empowers me to make The Original Pancake House the official breakfast restaurant of the Search Engine Optimization industry? Not a damn thing. Well, other than I love Dutch Babies and I love SEO. That’s got to carry some type of auth...
<p>Directories can provide a rapid way to get new links to a site. Opinions on how to approach this range from submitting to every directory in site, to being highly selective. This post will discuss what's happening under the covers to provide some perspective on how you might choose to approach it.</p><h3>The basics - Yahoo</h3><p>The key things that...
With SMX West behind us, I thought it would be interesting to reflect back on something that we hadn't ever done at any other conference: operate a booth. I have to say that attending a conference when you have a booth is an entirely different experience than attending without one. Below I'll provide my input, Rand's thoughts, and some helpful tips from a cranky Irishman who's had plenty of experi...
Who Makes an Effort? Well, it turns out that it depends on what make means:42 SEO Feeds, 126 posts reviewed: 0% mangled text, 65% of posts had a graphic or something visual55 News Feeds, 165 posts reviewed: 10% mangled text, 0% grapics (excepting posted videos)25 Political News Feeds, 75 posts reviewed: 25% mangled text, 0% graphics (excepting...
As promised, here's the first in our series of Whiteboard X-day videos direct from the floor of SMX West. Our first victim is our good friend and extremely active SEOmoz member, Will Critchlow of Distilled. Will and his business partner, Duncan Morris, came in from London for SMX West and it was great to see them both. As a Londo...
In the first company, as I started to work with my Adwords campaigns, the only goal there was to get clicks (visitors) as most clients wishes. This was one of the 2 key figures that my boss was watching everyday. The other one was the CTR. If we were under 12%, the campaign was not good enough, and we had to work on the keywords or the ads. As I moved on to some other companies, im...
Next Monday, March 10th, is Searchfest 2008, a day conference organized by SEMpdx, Portland's SEM community. I've created an event for Searchfest, so if you plan on going, sign up!...
How Screwed Am I? Some Other Business Has the Same Name As I Mine.
Trademark Problem: When Two Businesses Own the Same or Similar Mark
It is possible for two businesses to own the same or similar marks. Remember that the guiding principle is consumer confusion. If the two marks identify different products and oper...
If you search enough at Google, you're bound to end up with some strange results, but as search marketers, we're often able to take a closer look and understand why something is ranking or appearing where it is. However... even I was stumped, surprised or just tickled to see some of the results below: ...