The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
The last couple of Whiteboard Fridays, and many of the recent YOUmoz posts, have been about blogging. Rand is doing a capital job of explaining how to increase your blog visibility and move into the next league, and it’s all coming down to the same foundational point – great content. But ...
Yesterday, as I was checking stats of a website that I manage, I decided to take a closer look at the bounce rate and percentage of new visitors. The bounce rate wasn't hateful (39%), but could definitely be improved. Realizing that this site gets lots of StumbleUpon traffic, I wondered if the (higher than desired) bounce rate could be due to random traffic from SU. Fortunately,...
Man-oh-man, it's been a busy week, folks. As many of you know, a big chunk of the Mozplex relocated to Santa Clara this week for SMX West. The show went off smashingly and we managed to get several guests to do Whiteboard videos with us on the Expo Hall floor. What's this mean for you? It means next week will be filled with Whiteboard Monday, Tuesday, Wednesday, Thursday and (...
Two days ago our office updated our phone system to a more professional business setup. The new system brought additional phone extensions and 23 new phone numbers. While it was a bit of a headache having our phones and internet down while the phone company upgraded our account, it was nothing compared to our new problem. When our awesome receptionist ...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
SMX West Rocks! But you might need a few tips to get the most out of it:Do not let your staff and clients spam you into Search Bowl, unless you like beer and humiliation.Bring an outlet strip or spare battery. Electrical outlets are few and far between. The internet access, however, is excellent.Don't use the men's room next to A3. For some reason, it's...
This morning I went running, hopped in the shower, and ran to the conference, hair still wet, because I didn't want to miss the Generation Google panel. I was excited to hear more about Harrison Gevirtz, a sixteen year old affiliate marketer, and Chloe Spencer, Stephan Spencer's daughter and a blogger who makes a good chunk of dough from AdSense earnings. Joining the...
Following on from the excellent posts by Ciarán on SES London 2008, here are my experiences of the event. I only attended the final day of the conference as it seemed to have the most relevant agenda for the areas I'm currently looking at.I was a little disappointed when I arrived as the exhibition was run only on the...
I'm actually serious with the title here. This session was great. Honestly, I've been to more informative sessions here at SMX West than I've been to since Pubcon 2006, where I knew nothing about SEO and everything I heard was new. Unraveling URLs & Demystifying Domains had some good speakers who each provided...
I was thinking "if there was one bit of advice that would stand me in good stead for my SEO efforts what would it be?" This inspired me to try a little experimental poll. I realise I myself am not adding any content of merit here (I just don't have the experience to do so) but I think that the answers of the community here will more than compensate. So if this gets through and peo...
Yesterday I attended sessions, met some new folks, and attended Search Bowl. Below is a brief recap and my opinions of Day 1 of SMX West. Recent Legal News About Search Clarke Walton went over search ad trademark policies. Google has the easiest trademark policies to understand. They allow trademarks ...
Should you blog without readers?Foregoing how to blog and why to blog, and how to gain readers, I'd like to discuss whether blogging without an audience is a good idea. The simple answer is, absolutely. The more complicated answer is, yes absolutely, but you should also be making efforts to gain more readers. The difference are subtle, but i...
I like to think that I was born just in time to live through the first truly global revolution. I am a 20 year old student who has watched computers and the internet transform the world. Unlike my predecessors, I rarely watch live TV, never listen to the radio and haven't bought a CD in nearly a decade (last one was Offspring's ...
If there's one thing that doesn't seem to receive terribly much attention, it's image and video search. There has usually been a session at every conference, but images were often ignored in favour of both paid and regular organic search. Along came blended results and everybody takes more notice.
We have been using Google Analytics for over a year now and I admit there is lots of stuff that I have squint my eyes at and ask myself how it could possibly make sense. Lots of stuff, that is, except the greatest little trick in the world that I have been using for about the same amount of time. Google Analytics has a parameter tag known as UTM. Sorry, couldn’t tell you what it stands fo...