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What's Fair About Fair Use? Defending a Copyright Infringement Claim
Sarah Bird

What's Fair About Fair Use? Defending a Copyright Infringement Claim

⇒ What is "fair use"? ⇒ Does the fair use defense only work in the United States? ⇒ How does fair use related to trademark, copyright and patent law? ⇒ What's the big deal about fair use? Why do we care? ⇒ There are four factors to consider when determining whether you are illegally infringing someone’s copyright or merely employing fair use of the material: → The purpose and character of the use, including whether such use is of a commercial nature or is nor nonprofit educational purposes; → The nature of the copyrighted work. → The amount and substantially of the portion used in relation to the copyrighted work as a whole; and → The effect of the use upon the potential market for or value of the copyrighted work. ⇒ But I thought I had a First Amendment Right to free speech. ⇒ Specific Applications. → Can I quote someone on my website? → Can I post someone else’s graphic on my website if I give credit to them? → Is my software vulnerable to fair use? → Is parody considered “fair use�

The Secret "10%" of SEO Knowledge and How Information Spreads in the Search World
Rand Fishkin

The Secret "10%" of SEO Knowledge and How Information Spreads in the Search World

A conversation last week got me thinking about how knowledge spreads in the world of SEO. I noted on a panel that 90% of all SEO knowledge is "out there," floating on the web, mentioned in presentations, and generally findable by anyone who knows enough to ask the right questions or perform the right searches. The other 10% is behind the curtain - it's hidden knowledge that rarely eve...

Don't Link Here: default.aspx, index.html, index.php, and So On...
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Don't Link Here: default.aspx, index.html, index.php, and So On...

I originally asked Vanessa Fox to write a post about this topic, but she got real busy with her recent life changes. Then I asked someone else to do it (sorry, can't remember who) and they never did it either so . . . I'll do it!Search Engine Optimizers love to talk about duplicate content, 301 redirects, .htaccess files, and a million other closely related items, however, ...

PubCon from a Conversions Conscious Perspective
Rebecca Kelley

PubCon from a Conversions Conscious Perspective

I've recently been tasked with managing our PPC campaign and working with Jeff on tweaking our landing pages in order to increase our Premium Membership conversions. This week at PubCon I attended as many conversions, PPC, and landing page-related sessions as I could to see if there were any tips or tactics I could pick up. I'd classify myself as someone who knows more than the basics about PPC an...

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A Visual Tour Through the Basics of Social Media Marketing
Rand Fishkin

A Visual Tour Through the Basics of Social Media Marketing

I've been asked several times to give presentations on the basics of social media marketing, and have now refined my 15 minute introductory tour to the point where I think it's fairly good (and I'm really damn picky about my presentations). The following presentation (in visual and text form) should be helpful for anyone trying to convince their bosses, team or cohorts that investing in SMM is ...

When Google Comes Up Number One for Your Domain Name
Rand Fishkin

When Google Comes Up Number One for Your Domain Name

SEOmoz's Q+A section has been a goldmine of eye-opening experiences for the entire staff, and never more so than when we see something so bizarre, so surprising, that it defies explanation. Tonight, we not only got to see one of these fascinating search riddles, we're actually able to share (a rare event as most domains with specific search problems ask to re...

Lazy Searchers
S

Lazy Searchers

Are we creating lazy searchers? The thought came up while reading a blog mentioning that RSS technology has resulted in readers waiting for blogs to come to them. Are searchers beginning to wait for the search to come to them? Google (toolbar), and recently Yahoo, will finish a search phrase for you. SEOrs and PPCrs think we know what words you want to use to find a site. Sea...

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A Summary & Review of My First SEO Convention
MelGray

A Summary & Review of My First SEO Convention

I'm typing this as I'm sitting at the departure terminal for my trip back home to Seattle. Its been quite the week, and I'm definitely feeling a bit fatigued, but saying this trip was "worth it", would be an understatement. This is my second time in Vegas, but first time out to a SEO convention. Being a developer I am often a bit clueless about who most of th...

Days of our Lives... and the Drama That Fills Them
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Days of our Lives... and the Drama That Fills Them

With Rand and the crew AFK at SMX West </jealousy>...I figured it's freed up some time in the spotlight for a novice like myself. For those wondering, I'm not an SEO expert, or a CEO or anything like that, I'm an IT Manager for a medium sized company. I've learned and applied concepts learned from my membership here at SeoMoz and a few other locations and it is...

Whiteboard Friday - &quot;Say It Ain't Sullivan&quot; Part III
Scott Willoughby

Whiteboard Friday - "Say It Ain't Sullivan" Part III

It's Friday. It's the last day of Pubcon. It's been fun and informative and exhausting (too little sleep, too much drink...it's a conference and it's Vegas). So here's another installment of the Danny Sullivan interview in which Danny tells us what goes into programming a conference like this, how he gets content ideas, and what you can do if you want to be a speaker....

Hedge Against Sector-wide PageRank Drops
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Hedge Against Sector-wide PageRank Drops

We've all been trying to walk the straight and narrow path of relevancy. We know that search engines - and actual human visitors - will look askance at links to french vacation properties appearing on a page about dog beds. So we've all been working hard to build relevant links to the sites under our care. Dog bed links appearing on pet pages is ok, so let's go after ...

Blogging and Search, Video Content and The Fear
Jane Copland

Blogging and Search, Video Content and The Fear

I don't know what it is about this town, but things work very differently here. I've been getting little sleep and not eating very much (aside from a trip to the Bellagio's buffet where I ate myself sick) and yet I feel fantastic. They say casinos pump oxygen into the gambling halls and bars in order to keep you awake and alert and spending money. Whatever it is, it works. This morn...