The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I came across this post on Forrester's technology brand report from Ted Schadler (the author) and feel it's worth sharing. Ted's research is showing where weaknesses and gaps exist in major technology brands, and who's having success leveraging their brand with consumers. Some of his notes: ...
I promised a friend that we've have the data related to SEOmoz's Web 2.0 Awards posted today and I'd hate to dissapoint. I'm providing statistics from launch in the early morning of Tuesday, March 28 to today - a total of 10 days (8 weekdays). Traffic (unique visits): M...
Darren Miller, a network security consultant, has written an easy-to-grasp piece on exactly how password cracking is done. Although his example uses social engineering to bypass the first few layers of security, it's the type of breach that could happen to anyone. For t...
With the popularity of RSS readers skyrocketing (particularly in tech-savvy fields like SEO and webdev), writers in these arenas are realizing how critical it is to have compelling titles and a great first few lines in order to get the RSS subscribers to click-through to the site. This morning, Donna identified one terrific metho...
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Barry's rounded up the crew for yet another great question asked to the moderators at SERoundtable. This one focuses oin alternative search engines (and the engines moderators use in their personal lives - I'm a tad confused as to what that means... "personal life?"). Viggen asks: ...
If you're thinking about putting together a pure CSS driven site and need inspiration, I've compiled a short list of my favorite CSS showcases. I use these sites not only to inspire visual ideas, but also to learn more creative and practical ways to use CSS. I often find myself digging through source code of sites in the showcases discovering good (and bad) CSS ...
This morning, Conde Nast "launched" Brides.com, a new portal that combines content from Brides, Modern Bride and Elegant Bride magazine (why a once-in-a-lifetime event has three monthly magazines from one publisher is beyond me, but most thing wedding-related are). ...
I'm not here to debate whether click fraud is a problem or isn't although personally I think it is.I've recently had the opportunity to speak with several people in the underground who, quite understandably, do not want to be mentioned. Some of what they told me, as well, I won't mention. However, I can let some information come out.I'll mention some of my favor...
In the long tail of keyword searches, the great value comes from having hundreds or thousands of unique, valuable content pages written on a niche subject. The millions of completely unique search terms that hit the engines each day help to bring in traffic that a purely "designed" strategy could never receive. What's fascinating about the long tail targeting process is that i...
Quick one - Visits vs. Visitors is a great piece on why the first matters more than you might think and why the second is less accurate than you might presume. Good read: Here are my top reasons for using visits:1) Visits are more accurate than Unique ...
I was digging around in our IndexTools account today for the SEOmoz site and came across a nifty column that I had previously ignored called "browse rate". It shows, based on the entry page the visitor came to the website on, how many pages (on average) they browsed. This metric is great for determining how effective your pages...
WeeWorld launched their new website yesterday and it's got a cool feature that's virtually unused called "...
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So Matt's comments yesterday (he didn't pay me for a link, so I'm afraid I can't give one out) set off a treasure trove of commentary about the use of paid links. Matt's contention: Yes, if you sell links, you should mark them with the nofollow tag. Not doing so can affect your reputation in Google. Let me...