

The First Link Counts Rule and the Hash Sign - Does it Change PR Sculpting?
Last year Rand Fishkin wrote about Link Consolidation as the new PageRank sculpting. He said: "Put simply, consolidation is the practice of minimizing the number of pa...
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Last year Rand Fishkin wrote about Link Consolidation as the new PageRank sculpting. He said: "Put simply, consolidation is the practice of minimizing the number of pa...
Hi there Mozzers! My name is Ollivier Jacq and I work for Paradizo.com This is my first post here at SEOmoz. Everybody knows Google Suggest, but if not here is a short explanation from Google: &ldquo...
Conversion Rate Optimization (CRO) is the newest darling of Internet Marketers, after all what good is traffic if it doesn’t convert. Unfortunately (or fortunately, depending how you look at it), unlike Pay Per click (PPC) marketing, CRO isn’t a game of how much money you can throw. In fact, this field requires as much creativity, as it requires monetary investment. That’s wha...
A particular feature of the way the web and web browsers are designed, gives us an opportunity to make our websites more usable and increase conversions. This post shows you how.
As the worlds of web design and SEO merge ever closer, we've been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. It's terrific news for SEOs who love design and are capable of and passionate about making it part of their repertoire. It's also great for designers who find that as they evolved from Flash designs to machine-readable CSS and separat...
We have a lot of changes going on at SEOmoz (feel free to get excited, we sure are!) and with all of these changes to the site comes the need to focus on tracking. Internally we have spent the last few months redirecting our attention to not only the best practices regarding analytics and data mining, but really pushing ourselves to revisit our analytical processes. You know what we real...
Each time I attend an SEO conference I hear one story over and over. I call it the link building cycle of doom. Apparently I was not the only one who picked-up o...
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As with that other program, the first and most critical step is admitting you actually have a problem. So go ahead. Shout it out loud so your coworkers can hear: “My name is Earl. My conversion rate sucks, and I can't stop sending expensive PPC traffic to my homepage.” Feel better? You should. You just ...
At a small or medium sized company, you might be part of a very small team with responsibility for SEO, or you may the only person - and it might not even be your full time job. In these cases, people often tell me that the greatest struggle is finding time and resources to do link building for their site. Rather than pitching your boss to hire a new team member to assist with SEO and link building, you may have more success (and get more value out of) asking for a little time with members of different teams from different disciplines.
Today, instead of playing in the uber-rare Seattle sunshine, I spent the day polishing off the PRO Training seminar schedule and it looks amazing. I'm excited to see these sessions myself (and I rarely sit through presentations). Check it out for yourself below; if you're inclined and available, we'd love to see you.Oh, and don't wo...
Building a solid foundation in your site architecture using search engine friendly navigation is a founding principle in good search engine optimization, but what does that actually mean, and what recommendations can you make to enhance your clients (or your own) SEO? In this article, we’ll look at a few examples of well coded, search friendly navigation and look at ways to enhance your site architecture for SEO.
Another great post from Jason Cohen popped onto my radar yesterday entitled "Startup Competitive Advantages the Work." As a passionate (OK, maybe obsessed is the right word) startup guy and someone who loves SEO, I couldn't help but want to jump into the fray with ...
This week's Whiteboard Friday features the return of Rand (woo hoo!) and his self declared biggest SEO mistakes. We screw up a lot here at SEOmoz (hell, they hired me), so we feel it is only appropriate to take this opportunity to share what we have learned in an effort to prevent you from making our mistakes. SEO is complicated, the best we can do is practice, work hard and compare notes.