Competitive Research
Competitive research is a fundamental part of any SEO strategy. In order to improve rankings for your site and grow your organic traffic, you'll first need to understand who you’re competing against for those top spots in the SERPs!
Moz’s Competitive Research tools can help you and your team identify who your competitors are and where there may be gaps in your keyword rankings and research.
Getting started with competitor research
Competitive research is an important process to carry out regularly so you're not left behind. We've got the knowledge and tools to get you started right here on the Moz Help Hub. Click through the sections to get up to speed on:
- How to get started with the True Competitor tool
- How to use True Competitor to identify competitors in your industry or vertical
- How to get started with Keyword Gap
- How to use Keyword Gap to identify content opportunities
- How to find keywords your competitors are ranking for
And so much more! You can use the left-hand navigation to explore various articles related to Competitive Research or use the search bar to query a specific term.
Want to learn more about competitive research?
At Moz, we value SEO education. We offer a range of free and paid learning resources and training courses via Moz Academy and our guides, like How to Do an SEO Competitor Analysis. These resources will take you from basic knowledge to performing competitive research and more.
Put your knowledge into practice
All this theory is great, but how can you put it into practice today without pulling out your credit card? We've got you. Try out our Free SEO Competitive Analysis Tool to turn your competitors' advantages into your own.
Want to learn more about the Moz Tools?
We offer 2 courses from the Moz Academy to help you get oriented in the tools and set you up for success! Sign up today for How to Use Moz Pro and 30 Days of SEO for tips, tricks, and more.