Widget

This guide explains the Moz Local review widget and how to use it to get more reviews.

The Review Widget is a reputation management tool you can put on a website or local page that displays reviews from sources like Google and Facebook. You can create a widget for a single location, a group of locations, or an entire account. The widget updates its content daily and will display the most recent 10 or 20 reviews, sorted by newest first, regardless of rating or sentiment.

Why use the widget?

• Build brand trust by displaying social proof from past customers

• Increase conversions by delivering content that consumers are looking for

• Reap added SEO benefits with fresh, indexable content

What can the widget actually do?

• Choose which networks to display

• Exclude Spam reviews from showing 

• Include a heading that shows the average star rating

• Add a Write a Review button that links to a Google profile

• Add a Google icon that links to a Google Listing 

• Show reviews for specific locations, groups, or entire accounts

• Show review responses

• Show the most recent 10 or 20 reviews

• Adhere to WCAG accessibility compliance guidelines with no need for configuration

Is there anything it can’t do?

• Only show positive reviews – See notice on FTC Guidelines below

• Show Yelp reviews

• Guarantee showing star rating in SERP

• Apply custom colors and/or fonts

The Parts of a Review Widget Heading

• Heading: “What our customers say” that displays at the top of the Review Widget

• Reviewer Name - the name shown on the native site

• Review rating - star rating

• Review text - text will display in its entirety from the native site

• Review Network - an icon indicating where the review originated from

• Write a Review Button - allows one to leave a Google review if Google is the only selected network.

How to Configure the Review Widget

• Admin users can click the Widget from any of the following sections:

  • Account > Reviews > Widget

  • Group > Reviews > Widget

  • Location > Reviews > Widget

• Select which networks should appear in the Review Widget via the dropdown in the top left.

• Click Update in the Preview Widget box on the right to save changes.

Excluding Spam

• To remove spam, check the box next to the spam reviews and click the Remove button.

• Selected reviews will be removed from the list and the preview in the top right.

• If all 10 reviews in the list are spam, you can select all with the checkbox on the left of the network selector.

• If a review is accidentally marked as spam, click View removed to view the reviews marked as spam. Check the box next to the review then click “confirm” to un-mark that review spam.

How to Deploy the Review Widget

To deploy the Review Widget, copy the Widget Code into whichever website you plan to deploy the widget on. The Widget Code is unique for each location, group and account. If you are deploying the widget at the location level, you will need to copy the code for each location.