Post Activity

This guide explains the Post Activity view in the Social section of your Moz Local account. 

How are the Post Activity and Queue views different? Post Activity will provide users with the opportunity to see all content that has been scheduled or posted by network, date, and status with the option to drill down by group or groups. From Post Activity, posts across all locations and groups that are currently in the Moz Local scheduler that have either already been published, pending, or upcoming will be viewable at the account or group level.

Queue provides users with a view of content that is upcoming and has yet to be published. From the account level queue, admins will be able to approve, reject, edit, and delete posts depending on the permissions set up for the account. (Please note this feature is available at the account, group, and location level) 

Please note: Post Activity will be accessible from both the account level and group level can be further drilled down through the use of filters. While Queue is available at the account, group, and location level. 

To utilize Post Activity follow these steps:

• Log in, and click on the Social module at the account level.

• Then, select “Post Activity.” 

• From the Post Activity view, posts can be drilled down by network, group, location, and date range. 

• Additionally, you have the option to switch between viewing location posts and group posts. 

To navigate between networks, simply click which tab you’d like to view. You have the option to choose from the following: “All Networks” “Facebook” “Instagram” “Google My Business” “X” and “LinkedIn” above the filter bar. Twitter is not available when the post preview filter is set to Group Post View.

At the top, you will see single value modules that include the following: 

• Number of posts published

• Number of posts failed

• Number of upcoming posts 

• Number of edited posts

• Number of deleted posts

• Number of pending posts

• Number of Rejected posts

These will be updated depending on what criteria you filter by when drilling down by location, group, network, and date. 

When you scroll down you will be provided a view of all posts that have been scheduled or published within your account. This list will provide you insight into the following depending on your post view (Location Post View or Group Post View: 

• Location Post View List

  • Requirement: a user sets the Post View Filter to "Location Post View"

  • Location Post View Default Columns 

    • Post

      • The post-column will display icons:

        • Network icon

        • "G" for group icon (group location post)

        • "$" Boost icon

        • Multi-image count 

          • Displays the first image and + number of additional images

      • Default order by reverse chronological order (display newest post at the top of the table)

    • Location

      • Location name of where the post will be published

    • Scheduled For

      • Column is sortable

      • Displays the location time the post is scheduled to be published at

      • Location UTC Offset

    • Status Column + Filter (location post view only)

      • The status filter is built into the status column and will update the table

      • Filter options:

        • Published 

        • Failed

        • Pending Approval

        • Rejected

        • Upcoming

        • Edited

          • Displays if a post was edited (Yes / No)

        • Created By

          • Displays the user that created the post

          • Posts that are created through a post plan will display the name of the user that scheduled the post plan

  • Metrics

    • The metrics columns are dynamic

    • When a user filters by a network (excluding "all networks") the metrics columns will be appended after the default columns

• Group Post View List

  • Requirement: set the post view filter to group post view

  • Group Post View Default Columns 

    • Post

      • The post-column will display icons:

      • Network icon

      • "$" Boost icon

      • Multi-image count

  • Group 

    • The group name of where the post originated from

  • Scheduled For

    • Column is sortable

    • Displays the time the post is scheduled to be published at 

  • Published (group post view only)

    • Displays the number of published group location post

  • Failed (group post view only)

    • Displays the number of failed group location post

  • Pending (group post view only)

    • Displays the number of group location posts pending approval

  • Rejected (group post view only)

    • Displays the number of rejected group location posts

  • Upcoming (group post view only)

    • Displays the number of upcoming group location posts

  • Edited (group post view only)

    • Displays the number of edited group location posts

  • Deleted (group post view only)

    • Displays the number of deleted group location posts

  • Created By

    • Displays the user that scheduled the group post

  • Metrics

    • The metrics columns are dynamic

    • When a user filters by a network (excluding "all networks") the metrics columns will be appended after the default columns

   

From the Post Activity list you will be able to hover over each post to get a snapshot of the complete copy without having to click into the post.   

Should you choose to click on the post, assuming it has yet to be published you will have the ability to make edits or delete the post completely.

When you click on a post that has already been published, you will be provided with insights into how the post performed on the right side of the window. The metrics tracked will vary depending on the network in which the post was published. For example, Instagram includes specific metrics that are unique to the network like “Saved” and “Likes.” While Facebook will include “Reactions” and “Shares.”