Anchor Text
What's Covered?
In this guide you’ll learn more about the Anchor Text section in your Moz Pro Campaign. For further information about Anchor Text or to learn more about the Link Explorer Anchor Text section, please see our Link Explorer guide.
Quick Links
Please note: You can read the full guide to Anchor Text in the Link Explorer section of the Help Hub. You'll find FAQs about filtering anchor text reports, information on how to help us find links to your site, and more. Stick around on this page to learn more about how to use the Anchor Text section of your Moz Pro Campaign.
Anchor Text in Your Moz Pro Campaign
In your Moz Pro Campaign select Links > Anchor Text from the menu on the left.
From here you can analyze the phrases most commonly used to link to your tracked sites. Check your Campaign Settings to see the sites you're tracking.
If you want to research another URL or site that you're not tracking, you can click on Research another site link in Link Explorer to go directly to Link Explorer.
Click on the Top Links drop-down to see the top links in our index that are using this anchor text.
Understanding Link Terminology
More definitions are available on our Glossary.
Linking Domains (Total Linking Root Domains) - Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
Anchor Text - The visible, clickable text in a hyperlink.
External Followed Links - Links to the site from other sites that are followed (they do not have a "nofollow" tag added to the link).
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