Edit Your Location Details

In this guide, you’ll learn more about your location details in Moz Local and how to update the fields included. You will also learn more about the Auto-Sync feature and the requirements for photos you wish to add to your Profile.

Quick Links

• How to find your location details

• Profile

• Hours

• Categories & Attributes

• Custom Fields

• Images

• Warning Settings

• Features

• Groups

• Auto-sync

• View field edit history

Troubleshooting

• I had images added to my location profile in the old Moz Local interface but I’m not seeing them in the new platform — why not?

If you ever need to update your location details (like hours, business phone, etc.), you can do so at any time. To find your location’s profile and edit your location details, click the pencil icon at the top right of the screen. This pencil can be found on any screen at the location level of your account.

If you manage multiple locations in Moz Local, you can either:

• Click Details from the Locations list within your Account or Group view

• Navigate to a specific location and then click the pencil on the top right 

Just a reminder that you can select a location from the drop-down menu at the top left or use the Locations view under the Account section of your Moz Local account.

After clicking the pencil, your location’s profile will open, where you can edit your details. Multiple tabs will be available to view, with various editable fields in each. We’ll cover each tab and its corresponding fields below.

The Profile tab is where you can enter all your primary location information, such as your business name, address, and phone number (also referred to as NAP). All the information entered in your profile tab should be location-specific, where applicable.

The following fields are available in the Profile tab:

• Internal name —This name should help you differentiate your locations internally, such as a location name. It is used within Moz Local only. Please note: this field is required in order for your location information to be saved.

• Location remote ID —This is a unique alphanumeric ID used to differentiate your locations internally, such as a store number. Please note: this field is required in order for your location information to be saved.

• Location status —This field designates whether your location is actively open, temporarily closed, or permanently closed.

  • Open — Indicates your business is active at this location. 

  • Temporarily closed — Indicates your business is temporarily closed for an extended period of time. For example, if you are a seasonal business that is not open year-round, you can use this designation to indicate you are closed for the winter.

  • Permanently closed — Indicates you are no longer doing business at this location and are permanently closed.

• Opening date — The date your location opened (or will open) for business. If your location has an opening date in the future, your location status will automatically update to Open on that date.

• Listings Name — Your business name. This is the name that will be pushed to and synced with third-party directories. Don’t include keywords, promotions, or anything other than your business name. You can either enter one generic public name or click the plus sign at the right of the field to define unique names for your Facebook page or Google My Business page. 

• Address Line 1 — Your location’s street address.

• Address Line 2 — Your location’s second address line. This is typically the suite or unit number. 

• Country — The country where your location is located.

• State — The state where your location is located.

• Postal code — The zip or postal code for your location.

• Latitude — The latitude, in degrees, for your location.

• Longitude — The longitude, in degrees, for your location.

• Pin location map — This map shows the pin location for your business.

• Service area only checkbox — If you are a service area business (SAB) only, check this box to indicate that your address should not be displayed. 

• Service areas — Enter the list of all the towns and regions where your location provides services.

• Phone — Your location’s phone number.

• Fax — Your location’s fax number.

• Email — Your location’s email address. 

• Website URL — The website URL for your location. You may opt to enter your homepage URL or the URL for a location page, depending on your business needs and protocol. 

  • Tracking URLs — URLs with UTM parameters are supported in Moz Local for specific platforms (Facebook, GBP, and Bing Places). To add a tracking URL, click the plus sign beside the website URL box. Enter your tracking URL in the new box and select the platform from the drop-down on the right.

• Timezone — The timezone where your location is located. If this field is left blank, the Moz Local platform will select the timezone based on the location address. 

• Long description — A description of your business that is up to 750 characters long. This is a great opportunity to describe your business. We recommend you add both short and long descriptions to your Moz Local profile, as some directories use one or the other.

• Short description — A description of your business that is up to 100 characters long. This is a great opportunity to describe your business. We recommend you add both short and long descriptions to your Moz Local profile, as some directories use one or the other.

• Keywords — Enter keywords related to your business. These are not keywords for SEO, but rather directory keywords, they may include brands you carry or particular services.

• Services — Enter the services your company offers. You could base these values on what you have in any existing Google Business Profile pages or add in custom ones. Be sure to hit enter after each service. 

• Payment forms — Select which forms of payment you accept at your location. Click the box to access the drop-down list of payment options. 

• Brands — Your customers might be searching for specific manufacturers and retail brands. Let them know what the location offers by entering them here. 

• Price range — This is on a 1-4 dollar sign scale for the purpose of syncing with listings that display price ranges. Use the radio buttons to select your location’s price range. Although this is subjective based on what you sell, you could think of the scale as:

  • $ = Inexpensive, usually $10 and under. 

  • $$ = Moderately expensive, usually between $10-$25. 

  • $$$ = Expensive, usually between $25-$45. 

  • $$$$ = Very Expensive, usually $50 and up.

• Languages — Add the languages spoken at your location. Click the box to open a drop-down of languages to select from.

• Social network URLs — Enter the URLs of your location’s social profiles (for example, https://www.yelp.com/biz/super-cool-business). You can enter URLs for your profiles on Facebook, X, LinkedIn, YouTube, Yelp, and Instagram.

The Hours tab is where you can enter information about when your location is open for business. This includes your primary business hours and any hours you may have for holidays.

• Business hours — This is where you should enter the main hours of operation for your business. To add your hours:

  • Use the drop-down to select the day(s) of the week

  • Use the newly populated drop-downs to enter your opening and closing times

  • If you are open 24 hours, select 24 hours at the top of the list

  • If you have different hours for different days, be sure to enter each day’s hours

• Service hours — This is where you can enter in the hours for specific services such as delivery, takeout, pick up, etc. The option to enter service hours is based on your business category. Certain categories will not have access to this feature. To add service hours, use the Add Service Hours button to select the service category and then enter your hours in the same way you enter your business hours.

• Special hours — Hours of operation for a brief period of time, like for a special event. Your regular business hours don't change. To enter Special Hours, click Add Special Date and select the date of your event. You can then select if you are closed or enter special hours.

• Suggestions — Moz Local will suggest special hours for upcoming holidays. Click Add Special Date to add it to your profile.

The Categories & Attributes tab is where you can select your primary and additional categories for your business.

• Primary category — Choose the primary category that best describes your business. The Primary category is displayed in Google Search and Maps and predefines which attributes can be selected for the specific location. You can see a full list of available categories here. 

• Additional categories — Choose additional categories that describe your business. For searchability, we recommend you set up 5 categories to achieve the best possible visibility.  

• Attributes — Attributes vary according to the first category of your location and are pulled from Google. The primary category you added to your profile determines the attributes available to your business. They help describe your business to customers. The more information you provide, the more new customers you will attract.

To better support Moz Local content you prepopulate with location-specific information, you can create custom fields to store information unique to your business or industry. Furthermore, we integrate with over 100 listing publishers, and many of them have additional fields or data standards that require more fields in your locations.

Custom Fields can be created at the account level via the settings menu. 

The Images tab is where you can add images for your location. You can also add network-specific images for Facebook and Google Business Profile.

All Networks

Any photos you upload in the All Networks section will be published to all the networks you’ve connected to Moz Local, including your Google Business Profile and Facebook page (if connected). To ensure the same images are shared across all networks, upload them here.

• Default logo — Add your business logo. If you do not have a specific logo, use a highly recognizable part of your branding. 

  • Minimum of 250x250 pixels

  • Maximum of 5000x5000 pixels

  • File format: JPG, JPEG, PNG

  • File size: Up to 4MB

• Default cover — This image will be used as the cover photo for your listings on various networks. Use it to showcase a product, highlight a campaign, or strengthen your branding. Avoid using borders and center all content to ensure maximum visibility on various directories.

  • Minimum of 480x270 pixels (for Apple Maps the minimum size is 1600x1040)

  • Maximum of 2120x1192 pixels

  • File format: JPG, JPEG, PNG

  • File size: Up to 4MB

• Photos — Add additional images to show off your business. These can be interior or exterior photos, photos of your merchandise or shelves, etc. Showcase your business. 

  • Minimum of 250x250 pixels (for Apple Maps the minimum size is 720x960)

  • Maximum of 4864x4864 pixels

  • File format: JPG, JPEG, PNG

  • File size: Up to 4MB

Network-Specific

Google Business Profile

• Logo — Add your business logo. If you do not have a specific logo, use a highly recognizable part of your branding. 

  • Minimum of 250x250 pixels

  • Maximum of 5300x5300 pixels

  • File format: JPG, JPEG, PNG

  • File size: Up to 5MB

• Cover — This image will be used as the cover photo for your listings on various networks. Use it to showcase a product, highlight a campaign, or strengthen your branding. Avoid using borders and center all content to ensure maximum visibility on various directories.

  • Minimum of 480x270 pixels

  • Maximum of 2120x1192 pixels

  • File format: JPG, JPEG, PNG

  • File size: Up to 5MB

• Photos — Add additional images to show off your business. These can be interior or exterior photos, photos of your merchandise or shelves, etc. Showcase your business. 

  • Minimum of 250x250 pixels

  • Maximum of 5200x5200 pixels

  • File format: JPG, JPEG, PNG

  • File size: Up to 5MB

In addition to the photos you upload here, we gather all owner photos from your linked Google Business Profile page so you know what's already on the page and can avoid uploading duplicate photos. Note that some of these photos may also be on other networks.

Please note: If you want to upload a photo from your Google Business Profile to other networks, start by downloading the image from your Moz Local location details (right-click on the photo and save it to your computer). Next, upload the photo in the All Networks section. Finally, to prevent duplicates, delete the photo from the Google Business Profile section. By uploading to the All Networks section, the image will also publish to your Google Business Profile.

Facebook

• Logo — Add your business logo. If you do not have a specific logo, use a highly recognizable part of your branding. 

  • Minimum of 180x180 pixels

  • Maximum of 5000x5000 pixels

  • File format: JPG, JPEG, PNG

  • File size: Up to 4MB

• Cover — This image will be used as the cover photo for your listings on various networks. Use it to showcase a product, highlight a campaign, or strengthen your branding. Avoid using borders and center all content to ensure maximum visibility on various directories.

  • Minimum of 400x100 pixels

  • Maximum of 2120x1192 pixels

  • File format: JPG, JPEG, PNG

  • File size: Up to 4MB

• Photos — Add additional images to show off your business. These can be interior or exterior photos, photos of your merchandise or shelves, etc. Showcase your business. 

  • Minimum of 250x250 pixels

  • Maximum of 4864x4864 pixels

  • File format: JPG, JPEG, PNG

  • File size: Up to 4MB

In addition to the photos you upload here, we gather all owner photos from your linked Facebook page so you know what's already on the page and can avoid uploading duplicate photos. Note that some of these photos may also be on other networks.

Please note: If you want to upload a photo from your Facebook to other networks, start by downloading the image from your Moz Local location details (right-click on the photo and save it to your computer). Next, upload the photo in the All Networks section. Finally, to prevent duplicates, delete the photo from the Facebook section. By uploading to the All Networks section, the image will also publish to your Google Business Profile.

To reduce the risk of duplicating photos within your Google Business Profile and Facebook listing during the reauthorization process, your photos will not be automatically added to your location profile within the new Moz Local interface. Don’t worry! Simply follow the steps below to get those re-added to your profile and submitted to your networks.

1. Connect Facebook and/or Google Business Profile via OAuth

2. Navigate to the location you want to edit

3. Click the pencil on the top right 

4. Navigate to the Images tab within your location’s profile
5. If you have connected Facebook and/or Google, any images found in your listings on those platforms will be populated in the Network Specific section of the Images tab. Images can be saved and downloaded to your computer from here.

6. Click the image you’d like to download, right-click, and select Save image as …

7. Upload your downloaded images to the All Networks section to publish to all of your connected networks

   • If you’d like the same images to be published across all connected networks, make sure to delete any duplicate images under the Network Specific

   • If you have images specific to Facebook and/or Google, make sure to include those only in the Network Specific section

Warnings are a measure you can put in place to prevent a location from accidentally posting content that either they or a nearby location have already posted from the social content library. This appears as a warning in the social tool for scheduled posts and does not fully block users from publishing the post.

Warnings are typically set up at the account level, but many accounts can override them at the location level when editing location details and going to the Warnings Settings tab. 

In the Features tab, users can control what features this location has access to. 

From the Groups tab you can add this location to a specific group in Moz Local to help with social and reputation management.

When Auto-sync is enabled, updates made to your profile will be automatically sent to and synced with directories. Use the toggle at the top right of your profile to enable Auto-sync.

Please note: Although your information has been sent and synced with directories, there may be a delay in the directory publishing the information to their network. Update times vary by network.

Edits made to your location profile are tracked in your edit history. To see when a field was updated, hover just below the field. If the field has been updated, a link will appear noting who made the edit and when. 

Click the link to see the full edit history for any field. You can also revert to a previous version of the field using the Revert option in the right hand column.