Libraries

In this guide, you’ll learn more about Libraries in the social section of Moz Local and how you can use them to streamline your social media strategy.

Libraries within Moz Local can help you streamline your social media management by providing ready-to-post content for you and your team to choose from. Message Libraries allow you to create free-standing content libraries and organize them into lists or folders. Message Libraries allow you to view important metrics, for example, when new content has been added to a library, how popular a library is within your organization, and which libraries need to be replenished. Additionally, as your libraries grow, you will be able to ensure the right content is shared with the right team members, effortlessly. Your team now has the ability to rank, sort and compare post performance, giving them insights into what's working and what's not working.

You can create a new message library at the Account, Group or Location level. Regardless of which level you are trying to create a library for, navigate to Content > Library, and follow these steps:

• Click the Create Library button.

• Name and categorize your library

• Reserve names for the types of content you would like to post and categories for broader objectives. For example:

  • Name: Events, Category: Sales

  • Name: Promotions, Category: Sales

  • Name: Funny, Category: Engagement

  • Name: Recipes, Category: Engagement

  • Name: Holidays, Category: Engagement

• Pin the library with everyone you share it with so that it remains near the top of the page for everyone.

• Select the Accounts, Groups, Locations, and Users you’d like to share the library with, then assign each with the appropriate access level:

  • Owner: create, add and edit posts & add it to your Scheduler

  • Editor: edit posts & add it to your Scheduler

  • Viewer: add posts to your Scheduler

• Click Create.

The more libraries you create and build up the content, the more beneficial it will be to you later when you're in the scheduler!

To create a new message to save in you Library:

• Select Account

• Select the Location you’d like to create a message for

• Select Social

• Select Library

• Choose the message Library you would like to create a new message in

• Click the Add Message button to the right. Once you click the button, a Create Message pop-up will appear. Once you’ve finished filling in your information, click Save to Library.

To edit messages in your library:

• Select Account

• Select the Location whose message you’d like to edit

• Select Content

• Select Library

• Find the message you would like to edit

• Click the pencil icon to the right of your message

• Make your edits

• Click Save

You can use the Message Library to save message drafts that you aren’t ready to add into your Scheduler.

Once a message draft is saved to your library, you can add it to your calendar by following these steps:

• Access the library you are looking to add a message from by clicking into it through the Library tab under the Social module.

• Choose a message you want to schedule.

• Click the calendar icon next to the message.

• The message selected will then open as a pop-up for you to make any final edits.

• Scroll down and click the checkbox next to Schedule to add this message for a future date on your Scheduler.

• Choose the date and time that you want your message to be published.

• Click Schedule Post to add the message to your calendar.

• If you don’t check the Schedule box, you will be able to post the message to your social media platforms instantly.

• Select the Post Now button at the bottom right of the Edit Message pop-up.