Rankings

In this guide, you’ll learn more about Google Rankings in the Listings section of your Moz Local account. 

Quick Links

• Locating Google Rankings in Moz Local

• Add keywords to track

• Google Rankings — location level

• Google Rankings — Group and account level

Google Rankings in Moz Local is located within the Listings section of your account. To access this view:

1. Click Listings in the left-hand navigation menu

2. Click Rankings

You can view Rankings for a single location, a group of locations, or for all your locations (when managing multiple with Moz Local).

In order to see data in the Google Rankings section of your Moz Local account, you will need to make sure (1) your locations are connected to Google Busines Profile and (2) you are tracking account keywords.

To add keywords to track, click the gear icon on the top right. 

This will open the Keywords Settings window, where you can add up to 10 keywords to track across your locations. To add keywords:

1. Select the Search Engines (Google Desktop or Google Mobile) you’d like to track.

2. Enter a keyword.

3. Click Add.

4. After all your keywords are added, click Save.

You can add up to ten keywords that are each up to 50 characters long. In addition, you can add dynamic keywords that include the city, postal code, or state of a given location.

The Google Rankings view and the data in this section will vary depending on whether you view it at the location or group/account level. 

If you are viewing data from the location level, you will see data about the following:

• Keyword Positions

• Ranking Over Time

• Keyword Ranking

1. Average Position of Keywords — The average ranking position of your keywords for this location.

2. Keywords in Position 1 — The number of keywords that appear in organic position 1 of the SERP for this location.

3. Keywords in Local Pack — The number of keywords where your location is showing up in the Local Pack. 

4. Keywords in Top 10 — The number of keywords where you are ranking in the top 10 positions for this location.

5. Rankings Over Time — This graph shows how your location has performed for your tracked keywords over time.

Below the Rankings Over Time graph, you will see a table of Rankings by Keyword, which includes the keyword, the prior ranking, and the latest ranking in the selected time period. Use this report to compare rankings over time and see how they have changed.

If you are viewing Google Rankings data from the account or group level, you will see data about the following:

• Location Distribution

• Locations in Local Pack

• Locations Ranked Over Time

• Location Distribution by Keyword

• Keyword Ranking by Location

In this section, the first chart you’ll see is the Locations Distribution chart. This chart shows the number of locations ranking in a particular position or group of positions, which are color-coded accordingly.

Next is the Locations in Local Pack chart that shows how many locations are ranking in the Local Pack.

The Locations Ranked Over Time graph shows how many locations ranked in a specific group of positions over time.

Next, the Location Distribution by Keyword table shows an overview of how location keywords are ranking.

Lastly, the Keyword Ranking by Location table shows each location along with its keywords and where those keywords are specifically ranking in Google.