Identify Long-Tail Keywords
What's Covered?
In this guide you’ll learn more about using Moz Pro to identify long-tail keywords you may want to start tracking in your Campaign.
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The Benefits of Targeting Long-Tail Keywords
People searching long-tail keywords are typically more qualified and ready to purchase. These keywords can also be less competitive than shorter keywords.
Of course you can't just target any old long-tail keyword, you need to do some research, and lucky for you Moz Pro is here to help.
Find & Track Long-Tail Keywords
Use Moz Pro to find long-tail keyword opportunities by following these steps:
- Head to Moz Pro Campaigns > Rankings
- Click on the Opportunities tab
- Sort by Difficulty ascending
- Track keywords with ~4 or more words that look relevant to your industry
- Sort by Volume ascending
- Again Track keywords with ~4 or more words.
The Opportunities tab displays keywords that may be sending your site traffic but you’re not tracking.
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Target Long-Tail Keywords You’re Almost Ranking for
- From the Rankings tab scroll down to Tracked Keywords Overview
- Sort by Rank
- Use the pagination on the bottom right to locate keywords you’re ranking for on the bottom of page 1 or top of page 2
- Click on keywords with ~4 or more words to review Difficulty and the strength of the other sites that are ranking
- Review the ranking URL and click the Optimize icon to find out where you can improve your content.
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With these simple steps you can discover, track, and optimize your content for long-tail keywords. You may also want to segment your long-tail keywords using keyword labels so you can see how you're performing over time.
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