Getting Started Checklist
Frequently Asked Questions
What's Covered?
This guide offers tips and tricks for getting started with Moz Local and preparing for success.
Quick Links
Preparing to Purchase
When preparing to purchase a location in Moz Local, be sure to have the following information on hand to enter during the purchase process:
- Business Name
- Address Line 1
- Address Line 2 (optional)
- Country
- City
- State/Province
- Postal Code
- Phone Number
- Primary Category
For further information about the purchase process, be sure to check out our purchasing guide.
Moz Local Success Checklist
After you purchase a Moz Local subscription, we recommend taking a few steps to set yourself up for success!
Step 1: Make sure all of your profile data is complete in Moz Local
Along with your basic business information, like name, address, phone number, and categories, it’s important to include other important details such as website, email, opening hours, keywords, description, logo, and photos.
The following fields, at minimum, should be filled out in order to ensure submission to all directories:
Business Name
Business Address
Primary Phone
Website
Business Hours
Primary Category
A complete profile looks more professional and helps your customers choose and connect with your business.
Please note: to ensure the highest acceptance rate of your location data, be sure to follow Google’s listing guidelines
Step 2: Connect and verify Google Business Profile (GBP)
Google Business Profile (formerly Google My Business) is a powerful tool for local businesses. To get the most out of both Google Business Profile and Moz Local it’s important to connect these two powerhouses together.
Be sure to read our guide for connecting Google Business Profile first to ensure you have everything in place before connecting to Google.
Please note: When connecting GBP to your Moz Local account, the location information in your Moz Local profile will overwrite the information currently noted in your GPB profile.
When connecting to Google, all the profile information you add to Moz Local will be treated as the source of truth to distribute to the local search partner ecosystem and connected social platforms. This means that once you create and connect GBP to Moz Local, all your business location information, including photos and additional information, will update to reflect what you have in Moz Local.
Before you connect Google we strongly advise making sure you have uploaded all your images, and updated your Profile information in Moz Local.
Step 3: Establish and connect Facebook
You can connect Facebook to Moz Local to easily share and track customer content, monitor engagement, and reviews.
Be sure to read our guide for connecting to Facebook first to ensure you have everything in place prior to connecting to Facebook.
When connecting to Facebook, all the profile information you add to Moz Local will be treated as the source of truth to distribute to the local search partner ecosystem and connected social platforms. This means that once you create and connect Facebook to Moz Local, all your business location information, including photos and additional information, will update to reflect what you have in Moz Local.
Before you connect Facebook we strongly advise making sure you have uploaded all your images, and updated your location data in Moz Local.
Step 4: Connect your other social media accounts
If your subscription includes advanced social, you can now connect your social media accounts to Moz Local. This will allow you to schedule social media posts, monitor engagement, and respond to customers without leaving Moz Local!
Step 5: Respond to your reviews
Reviews are an amazing opportunity to turn customers around. Responding to negative reviews and addressing the issue shows other potential customers how responsive your business is. If possible, encourage happy customers to share their opinions. Responding to positive reviews shows that you care, both to existing and prospective customers. Within the Reviews section of Moz Local, you can monitor and respond to incoming reviews for your business locations. Be sure to connect additional review networks to broaden your coverage.
Step 6: Start sharing social media content
With Moz Local plans that include social media, you can schedule and post content to your connected social media accounts.
Adding fresh seasonal content is a powerful way to add personality to your online presence and keep current with what consumers are already thinking. Be sure to customize posts for holidays, seasons, upcoming events, and local topics or promotions. Moz Local also offers a template library to help you post more efficiently.
Step 7: Set up local rank tracking
You can track local rankings and local pack performance in Moz Local with just a few clicks. Start tracking your performance with GeoRank, Local Rankings, and GBP Insights.
Step 8: Track customer sentiment and your own performance
As hard as bad reviews are to hear, they are also a gift. They can tell you a lot about where to improve your business or services. Use your Moz Local to track your customer service and highlight new opportunities for growth, with sentiment analysis.
What Happens Next?
Once you purchase and sync your location, all the profile information you add to Moz Local will be treated as the source of truth and distributed to the local search partner ecosystem and connected social platforms, like Facebook and GMB.
Your location information will synchronize across partner directories and connected platforms within a few minutes to a few weeks, depending on the directory. If your location information requires data cleansing, this can take up to 6 weeks to complete.
Looking to learn more about local SEO?
Moz offers a wide variety of training courses via Moz Academy! The catalog includes courses touching on various SEO topics, from basic knowledge to Local SEO Fundamentals and Local SEO Tactics to support your business. You can view the course catalog and get started here.
Related Articles
Was this article helpful?
Yes! Amazing!
Yes! It was what I needed.
Meh. It wasn’t really what I was looking for.
No, it wasn’t helpful at all.
Thanks for the feedback.