Site Overview

In this guide you’ll learn more about Site Overview within the Explore by Site section of the Keyword Explorer tool.

Quick Links

• Getting Started with Ranking Keywords
• Top Ranking Keywords
• Ranking Distribution
• Understanding Site Overview Terminology

The Ranking Keywords section of Keyword Explorer offers the ability to see what keywords your root domain, subdomain, subfolder, or exact page is already ranking for and compare that list to that of your competitors.

To get started, follow the below steps:

1. Head to Site Overview within the Explore by Site section of Keyword Explorer

2. Use the drop-down to select whether you’d like to see data for a Root Domain, Subdomain, Subfolder or Exact Page

3. Enter the site that you’d like to see ranking keywords for, e.g. the root domain - starbucks.com

4. Use the drop-down to select the search engine country you’d like to see data for

5. Click Analyze

Alternatively, if you would like to compare your list of ranking keywords to your competitors, you can follow these steps:

1. Head to Site Overview within the Explore by Site section of Keyword Explorer

2. Use the drop-down to select whether you’d like to see data for a Root Domain, Subdomain, Subfolder or an Exact Page

3. Enter the site that you’d like to see ranking keywords for, e.g. the subfolder - starbucks.com/gift

4. Use the drop-down to select the search engine country you’d like to see data for

5. Enter the sites or subfolders(s) for your competitor(s) and use the drop-down to select whether you’d like to see data for their Root Domain, Subdomain, Subfolder, or an Exact Page

6. Click Compare sites

After clicking Analyze or Compare sites, you’ll see a breakdown which includes the sites you entered along with:

A. Ranking Keywords - The site is ranking within the top 50 search results for this many keywords.

B. Top Positions - How many Ranking Keywords that this site is ranking in the top 10 search results for

C. Page Authority - A Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics.

D. Domain Authority - A Moz proprietary metric from 1-100 which predicts how well a domain will rank in Google based on a machine learning algorithm of link metrics.

The Top Ranking Keyword module gives you a sneak preview of some keywords you are already ranking for.

To see additional ranking keywords, click either the Top Ranking Keywords header or See all ranking keywords at the bottom right of the module.

For each keyword, you will see the rank, Difficulty, and Monthly Volume listed.

Difficulty is a score from 0 (easy) to 100 (difficult) that estimates how difficult it is for you to rank higher than current competitors on the first page of search results.

Monthly Volume shows you how often a term or phrase is searched for in Google each month.

Hover over the i in the rank column to see the ranking URL for the keyword listed. You also have the option to click the keyword itself to be taken to the Explore by Keyword section of Keyword Explorer.

The Ranking Distribution graph shows you the keywords your searched URL ranks for, broken down by ranking position.

Hover over the graph to see the number of keywords this URL is ranking for in position #1-3, #4-10 and so on.

In this example we can see this URL is ranking in the top 1-3 positions for 9.6K keywords.

More information about Keyword Metrics is available in the Keyword Metrics section. More definitions for Moz Pro terminology can be found in our glossary.

Monthly Volume - The number of searches for that keyword for any given month - this is an indication of demand for that keyword

Difficulty - Shows you how hard it would be to rank in the top 10 positions in the SERP for this keyword